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Marketing Cloud Center of Excellence (COE) Lead
US-NY-New York - 10005
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The primary objective of the Marketing Cloud Center of Excellence (COE) Lead is to develop, maintain, and constantly improve a reusable repository of tools, templates, best practices and delivery approaches and to assist in managing the sales, scoping, estimation, implementation, and support efforts for solutions being deployed with Salesforce Marketing Cloud. The COE Lead is a primary advocate for sales and delivery quality for this cloud. To accomplish this, the Marketing Cloud COE Lead must be able to work closely with other Client's business units, Salesforce Practice COE counterparts, delivery leaders, competency leads, Regional Practice Leads, and offshore teams. In addition, the Marketing Cloud COE Lead will provide support to the practice Solutions and Innovation Team, as well as the Regional Practice Directors, Senior Managers and Delivery leads.
Help drive quality delivery for projects within assigned focus areas
Help close sales deals and improve revenue and profitability within assigned focus areas
Develop a reusable repository of tools, templates, best practices and methodologies to manage the pre-sales, implementation and support efforts for solutions being deployed with Marketing Cloud
Leadership for and creation of a delivery toolset leveraging the Marketing Cloud product that can be used by our client's project delivery teams and/or client delivery resources
Author or co-author thought leadership pieces that are published or presented regarding Salesforce implementation topics
Hire, manage and mentor senior Marketing Cloud Consultants
Contribute to overall thought leadership, go-to-market, Salesforce alliance requirements, practice investment requirements and goals within assigned focus areas
Refine our client's (link removed) solutions and service messaging, prospecting, qualifying, and closing techniques
Act as a subject matter expert for Salesforce Marketing Cloud, AppExchange partners and other strategic partners within the assigned competency areas
Provide sales support (e.g., Presentations, thought leadership pieces, POVs) to help close pipeline for Marketing Cloud competency area, working with Practice Directors and Senior Managers
Develop and manage product relationships with (link removed) alliance leads for Marketing Cloud
Share Salesforce product direction and roadmap with practice
Lead and participate in a community of practice on Salesforce Chatter for assigned focus areas
Identify partnership, GTM and solution opportunities working with Salesforce product leadership
Plan, develop and deliver product training and certification courses and materials
Manage and report certification metrics for Marketing Cloud competency area
Develop, manage and communicate all Marketing Cloud capabilities to sales and delivery team members (e.g., capability maps, taxonomy)
Lead delivery automation strategies and emerging trend research and development initiatives for continuous improvement and thought leadership in the areas of pre-sales, implementation and support methodologies for solutions being deployed with Marketing Cloud
Support the Solutions and Innovation group and lend expertise when needed
Assist Practice Directors and Senior Managers in defining the business value and return on investment for leveraging Marketing Cloud
Perform delivery reviews during the pre-sales and delivery phases of engagements

Demonstrated ability to build and lead programs that drive business improvement & optimization for delivery and sales functions
Deep knowledge of domain and business processes and how those business processes are optimized by CRM solutions, especially Marketing Cloud
Education: Bachelor’s Degree or similar is required
Marketing Cloud Certification
15+ years of work experience in CRM and ERP transformation
10+ years of experience working on (link removed) products and related AppExchange partners
Experience with consulting project/program management processes, tools and documentation
Knowledgeable in Customer Cloud transformation, emerging trends and tools that involve the Social, Mobile, Cloud and Analytics
Demonstrated leadership skills
Exceptional PowerPoint presentation creation and delivery skills; capable of developing and telling a compelling story to executive-level business and technology leaders
Willingness to travel up to 70% including international travel as required
#Market Cloud

pratap jiandani
Tephra Inc
1000 Woodbridge Center Drive Suite 144
Suit 720
Woodbridge, US 07095
Phone: 732-636-5000

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