Marketing Brand Analyst - (US-DE-Wilmington - 19899)

Minimum Education: Tech School
Job Type: Full Time
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Job Summary:

Manage the identification, development, and refinement of consumer insights. Support marketing strategic initiatives to acquire, retain, and develop profitable customer relationships. This involves the identification of specific target customers, activation of market research initiatives and analysis, and continuous improvement of marketing communications via rigorous campaign measurement that ensures learning from previous marketing programs to improve future plans. See details in essential functions.

Essential Functions:

Manage the market research function to identify consumer insights

Create, set-up, and execute all the outbound/inbound market research projects with appropriate internal/external partners

Identify actionable consumer insights and lead various marketing partners, including: product, mortgage, direct mail, advertising, IT with recommendations to optimize marketing spends

Analyze all types of marketing campaigns via customer responses and customer behavior, and provide recommendations

Determine optimal customer target segments and appropriate strategies

Provide strategic vision for marketing organization with respect to: acquisition, retention, and loyalty

Education and/or Certifications:

Graduate level



Technical skills and abilities:

Extensive Project Management and Excel skills are required

Skills in statistics, and/or quantitative analysis


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