Data Analyst - (US-CA-Blossom Valley - 94040)

Minimum Education: None
Jobcode: L:95845132
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The Data Analyst will be responsible for tracking, reporting, and analyzing web site and application data to advance our understanding of the behavior of visitors and customers on Plaxo’s web sites and how to optimize site design, flows, and content.  This position will work with internal departments to define, develop, and deliver site reporting and analysis that informs strategic and tactical decision-making related to Plaxo’s site, products, marketing, and overall business efforts. Responsibilities:
 

Work with Plaxo Product, Engineering, and Business groups to define and develop reporting and analysis based on key performance indicators and metrics in order to optimize product offerings, marketing campaigns, site content and functionality.
Proactively identify opportunities and make recommendations to improve web site effectiveness by drilling into click stream and application data.
Maintain dashboards and general reporting activities.
Develop best practice approaches for analyzing user behavior on the web site(s), for configuring web analytics technology, and for interpreting data.
Participate in web site projects as a measurement and analytics expert, identifying reporting requirements, monitoring the reporting implementation, and evaluating post-launch metrics.
Contribute to the product definition and requirements to ensure analytics requirements are understood, documented, and built into Plaxo’s products and features.
Conduct ad-hoc data analysis.

 
Skills/Qualifications:
 

BA or BS with strong analytical skills.
Must have experience as a Data Analyst or equivalent.
Basic-level SQL skills required.
1-3 years experience with Web Analytics tools preferred (Google Analytics Omniture)
Ruby on Rails experience preferred
Experience with multivariate or AB (split) testing.
Strong communication skills, both verbal and written.