Sr. Publicist - (US-NY-New York - 10292)

Minimum Education: None
Jobcode: L:100236933
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The McGraw-Hill Companies is driving the education, financial services and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's, BusinessWeek, J.D. Power and Associates, Platts, McGraw-Hill Construction, Aviation Week, and Broadcasting.   McGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of professional fields, namely Medical, Business, and Technical.  McGraw-Hill Professional is a leader in providing on-the-job content and solutions to professionals throughout the world. In addition, McGraw-Hill Professional has been a leader in creating online and digital solutions to professionals and students in medicine through AccessMedicine, or to engineers through its Digital Engineering Library. In addition to the Business, Medical, and Technical markets, McGraw-Hill Professional is a publishing and content leader in Education and Test Prep and in Consumer categories such as health and self-help. McGraw-Hill Professional has an outstanding opportunity for a Sr Publicist, based in our New York, NY  office.   The Sr Publicist will be responsible for discovering ways to create demand for division's business titles as well as execute campaigns to generate print, broadcast and online publicity for these titles. Essential Accountabilities:   Implement publicity strategies and tactics to drive demand for division's books. Create online publicity campaigns to target niche professional end consumer. Create customized media lists and supervise press mailings. Prepare, research, and write press materials. Manage author relations to leverage author expertise and contacts to maximize publicity for division's titles. Work with outside PR firms on select projects. Communicate publicity plans and results to colleagues within McGraw-Hill. Organize bookstore signings and special events. Help mentor junior members of the department. Bachelors Degree. Minimum 6 years of book publicity experience. Experience working with nationally recognized books/authors. Ability and desire to help mentor junior members of the department highly desired. Have established press contacts and extensive knowledge of the media to create robust and effective publicity campaigns. Excellent organizational, communication (verbal and written), interpersonal and time management skills. Results-oriented, creative, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment. Team player with a can do attitude. The McGraw-Hill Companies is an Equal Opportunity Employer