Marketing Manager Business & Economics - Burr Ridge - (US-IL-Naperville - 60567)

Minimum Education: None
Jobcode: L:105045431
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The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's and Business Week.    McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. Our technical innovations are changing the way people learn, with e-books, online tutoring, customized course Web sites and subscription services. We are also a leading provider of reference and trade publishing for the medical, business, engineering and other professions.    McGraw-Hill Higher Education, (MHHE) is a leading provider of print and electronic materials serving the college market, publishing instructional materials including textbooks, lab manuals, study guides, testing materials, software, and multimedia products.   The Business & Economics division of McGraw-Hill Higher Education is looking for a Marketing Manager - Operations and Decision Sciences (ODS)  in their Burr Ridge, Illinois location.   Responsibilities:   Develops, plans, implements and evaluates effective marketing plans for assigned products to achieve sales forecasts. Participates in the development of sales objectives, strategies, product information materials, and promotional programs. Participates fully in the integrated product development model with the editorial team. Must manage assigned budget. Responsible for revenue goals for assigned discipline.  Depending on experience, position can be a Marketing Manager or Sr. Marketing Manager grade level.   Coordinate the development and maintenance of essential product information working with editors, authors, and copywriters to develop accurate and current data that    will serve as the basis for catalogs, websites, product kits, book bulletins, brochures, space advertising and training materials. Communicate to field sales force regarding important product information and marketing issues and trends. Develop and recommend marketing objectives. Prepare, implement, monitor, review and evaluate marketing plans for selected titles. Analyze market trends and potential market opportunities and participate in market research, market planning and product development.   Bachelor's Degree Publishing field sales experience required Higher Education publishing sales experience preferred Marketing and/or Editorial experience preferred Excellent interpersonal and communication skills both verbal and written. Knowledge of Microsoft Office Systems is desired. Must be an energetic & creative self-starter 30% travel required