Marketing Manager (Campaign / Marketing Program Manager) - (US-WA-Seattle - 98199)

Compensation: $100K - $100K / Year
Minimum Education: Bachelors
Job Type: Full Time
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Works with product marketing, PR, online, and sales to determine the appropriate marketing mix to create the right level of demand and awareness to meet revenue goals. Creates and executes marketing programs in partnership with corporate marketing, PR, online, sales, business development as well as go to market partners.

Duties:

* Ensure synchronized execution on global campaigns and create/develop and execute on regional demand and revenue generating activities
* Liaise with external agencies, work with Partners and other vendors and identify new opportunities for joint lead and revenue generation campaigns
* Measure success of campaigns, liaise closely with Sales to ensure the right set of Leads are generated and they have been followed up
* Constantly fine-tune the lead pre-qualification and lead lifecycle process and monitor lead volume results based best practices and implemented improvements
* Manage regional media activities, advertising campaigns, media plans and local advertisement creation. Execute on all activities and measure ROI
* Execute on Google and other online campaigns, drive incremental sales and manage cost per conversion ratio
* Determine results-oriented online and offline advertising strategy and campaigns with ad agencies and business unit marketers
* Drive high impact cross-product marketing, messaging programs, and initiatives
* Investigate in new ideas on how to reach new markets and audiences to expand companys presence
Success Factors:
* Able to discern the critical components of the program to optimize marketing ROI.
* Effective at partnering with sales, product marketing, business development and executive management.
* Self starter; driver.
* Customer focused; hungry for the sale.
* International savvy.

Qualifications:
* BA/BS in business, marketing, communications or other related area.
* 5-7 years in high tech field marketing – enterprise focused
* Have expertise in CRM tools such as Sales Force and email tools such as Eloqua.

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