Media Planner - (US-CA-Los Angeles - 91335)

Minimum Education: None
Jobcode: C:172335
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DRTV Media Planner to lead campaign management for client accounts.

Develop and execute new and existing client campaigns. Manage the campaign set-up and implementation, ensuring accurate and timely coordination of all appropriate departments. Perform selected media and campaign analysis required in assisting clients with the most profitable media campaign for the longevity of their success. Continuously maintain constant interaction, communication and follow-up with internal and external clients in relationship to issues, requests and all other pertinent campaign information. Lead role and act as the day-to-day contact with the client and other departments in regard to client requests and ensure the client receives the highest quality of service possible.


Requirements:

Four-year bachelor's degree or equivalent
Minimum 3-5 years media buying/campaign management experience for both long form and short form DRTV media campaigns. Ideally has also worked with and understands Nielsen Galaxy reports, managing a campaign by MER, CPL, CPC and combination CPL and GRP/TRPs.
Applicant will need to be familiar with TNS, IMS, JW and Nielsen media research tools, and have managed lower, mid and higher budget DRTV campaigns. Ideal candidate should be able to demonstrate examples of strategies employed with campaigns managed that helped in growing the campaign.

Hawthorne Direct is a prominent national direct response advertising agency. Position can be located in our Fairfield, Iowa headquarters, our LA Office or through telecommute from a home office anywhere in the US. We offer an excellent compensation and benefit package and we are a great place to work.

Equal Opportunity Employer