Associate Brand Manager - Venom - (US-TX-Plano - 75094)

Minimum Education: None
Jobcode: C:172529
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Develop and implement fully integrated marketing programs and provide brand equity leadership to grow volume, profit, and share for brands of responsibility.

Analyze, develop and implement consumer brand marketing annual plans and contribute to the strategic plan development. Manage marketing budgets in order to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes.

1. Analysis: Use brand, industry, and consumer information resources to identify business issues and opportunities and develop strategic and programming recommendations to achieve brand goals.

2. Program Management: Develop and execute assigned programs from setting objectives, managing/coordinating development and monitoring progress/measuring results.

3. Brand Champion: Take leadership role of assigned projects requiring cross functional input. Cultivate the flow of communications with cross functional teams ensuring project's objectives support long-term brand strategy.

4. Strategy Development: Assist in on-going brand planning, including consumer strategy, promotion, creative, and local program development.

5. Communication: Work with internal stakeholders to provide consumer and market analysis in support of field, bottler, and retailer opportunities.

6. Special Projects: Initiate and/or lead ad hoc projects from onset to evaluation as needed.

Essential Functions:
*Analysis - Responsible for on-going analysis supporting brand initiatives. Use brand, industry and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations.

*Project Management - Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler and field materials, and manage agency execution. Assist in all aspects of brand including advertising, point of sale, local programs, national sales meeting planning and promotion development.

*Consumer Expert - Ability to take consumer insights and translate them into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers and consumers. Ensure trademark consistency in all communications.

*Business Planning and Budgeting - Assist Brand Manager in development of annual marketing plan, including consumer strategy, creative, local program development and national sales meeting and bottler meeting presentations. Monitor marketing budgets. Coordinate with finance to research and adjust inappropriate budget entries.

*System Communication - Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions and implement programs.

Special Projects - Manage Celebrity Ambassador Program which includes identifying, recruiting and developing programs around professional athletes.

Education:
4 year college degree required. Business or Marketing degree preferred, MBA preferred.

Experience:
2+ years of consumer marketing experience preferably with a packaged goods training company. Consumer packaged goods or beverage experience a plus. Strong analytical and computer skills (proficiency in all MS Office applications, Nielsen/IRI a plus).