Channel Marketing Manager - (US-CT-Stamford )

Compensation: $160K - $160K / Year
Minimum Education: Bachelors
Job Type: Full Time
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About our Client
Our client provides Secure Content Compliance solutions to over 1M users in 65 countries. Our software uniquely combines policy enforcement, management control and employee education to ensure safe information exchange without business disruption.
Their solutions are designed provide a safety net to individual users in the workforce, while providing the control and visibility needed to ensure protection of an organization's reputation, brand, intellectual property, and customer data.

The Position :
High energy, hands on, organized individual to develop, implement and manage a regional channel marketing program to drive increased market presence and channel revenue through their reseller, integration, co-marketing, and deployment partners worldwide, with particular focus on building brand preference and revenue increases within individual partners.

Responsibilities:
The position is directly responsible for generating market awareness and producing demand:
* Oversees all channel marketing activities such as direct mail/e-mail campaigns, seminars,
channel training, trade shows, advertising, and special promotions.
* Supports channel and partner sales and marketing teams with their collateral needs for events, mailings, newsletters, and other programs
* Works with channel partners and internal team on list development, targeting, program execution, and program measurement.
* Creates and implements quarterly channel marketing plans and the development of effective sales tools for LARs, VARs, and internal sales teams.
* Interacts with direct field marketing, product marketing, channel sales and marketing personnel to ensure campaigns are aligned with revenue and other company goals.

Skills:
The candidate must be a senior professional, able to quickly assess our mindshare among
partners and the channel and serve as an ally to indirect sales teams in designing a winning channel marketing approach. The ideal candidate will have the following skills:
* Significant multi-tiered indirect channel marketing experience.
* Experience with corporate resellers, e-commerce, large consulting and/or global systems integration firms, as well as with alliance partners.
* Proven ability in leading marketing within a large reseller/distributor is a plus.
* Co-marketing experience with Microsoft an advantage.
* Experience in marketing content security software a definite advantage (document technologies experience also of interest).
* Experience negotiating distribution or reseller contracts a plus. 3-5 years channel marketing leadership experience, preferably in volume enterprise software
* History of proactive, creative, and independent thinking.
* Budgeting experience
* Must be skilled at negotiation, technical products and the software reseller (VARs, corporate resellers, catalogers, e-commerce) channel.
* Successful track record in helping to grow sales with key resellers through merchandising, ROP and other reseller programs.
* Thorough understanding of the channel and corporate buying habits.
* Possesses strong work ethic, i.e., works intelligently, honestly and with integrity.
* Demonstrates excellent communication and presentation skills, both written and oral.
* Highly organized, and goal-oriented.
* Ability to develop and successfully implement a multi-faceted co-marketing plan
Education/Technical Skills
BA/BS or equivalent required.
MS Office proficiency required
All resumes should be submitted in a Microsoft word format and will be kept confidential. Qualified candidates will be contacted within 48 hours.

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