Channel Marketing Manager - (US-TX-Dallas - 75398)

Compensation: $160K - $160K / Year
Minimum Education: Bachelors
Job Type: Full Time
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About our Client
Our client provides Secure Content Compliance solutions to over 1M users in 65 countries. Our software uniquely combines policy enforcement, management control and employee education to ensure safe information exchange without business disruption.
Their solutions are designed provide a safety net to individual users in the workforce, while providing the control and visibility needed to ensure protection of an organization's reputation, brand, intellectual property, and customer data.
They solve your content compliance challenges through innovative, award-winning, practical solutions which give you centralized control and visibility over information exchange without disrupting the productivity of your employees.
The Position :
High energy, hands on, organized individual to develop, implement and manage a regional channel marketing program to drive increased market presence and channel revenue through their reseller, integration, co-marketing, and deployment partners worldwide, with particular focus on building brand preference and revenue increases within individual partners.
As the Channel Marketing Manager for our client, this individual will be responsible for the development, launch, and ongoing management of infrastructure to conduct effective marketing campaign with our top channel partners. The individual will collaborate with field marketing, product marketing, channel sales, other marketing personnel, and with partners to create and manage marketing plans and to package and promote joint solutions designed to drive incremental revenues for our client and their partners.

Responsibilities:
The position is directly responsible for generating market awareness and producing demand:
* Oversees all channel marketing activities such as direct mail/e-mail campaigns, seminars,
channel training, trade shows, advertising, and special promotions.
* Supports channel and partner sales and marketing teams with their collateral needs for events, mailings, newsletters, and other programs
* Works with channel partners and internal team on list development, targeting, program execution, and program measurement.
* Creates and implements quarterly channel marketing plans and the development of effective sales tools for LARs, VARs, and internal sales teams.
* Interacts with direct field marketing, product marketing, channel sales and marketing personnel to ensure campaigns are aligned with revenue and other company goals.
* Assesses the effectiveness of channel and partner marketing initiatives and adjust accordingly.
* Manages MDF across accounts for channel sales team.
* Work in conjunction with sales team to build and implement VAR program.
* Gather and report market data, i.e., know and communicate what the competition is doing.
* Provide and assist in developing collateral materials as needed with the entire marketing team, i.e., marketing, sales, and customer service

Skills:
The candidate must be a senior professional, able to quickly assess our mindshare among
partners and the channel and serve as an ally to indirect sales teams in designing a winning channel marketing approach. The ideal candidate will have the following skills:

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