VP of Advertising and Marketing - (US-FL-Sarasota - 34278)

Compensation: $125K - $125K / Year
Minimum Education: Bachelors
Job Type: Full Time
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VP of Advertising & Marketing This high-end luxury hotel and resort company is looking for an executive level advertising and marketing professional. If you are an experienced advertising and marketing executive used to working with C level officers and also have the creative, analytical, and interpersonal skills one would expect of a dynamic, visionary leader, then this may be an opportunity you should explore. Excellent computer, communication and presentations skills are required You will be responsible for planning and directing the Advertising and Marketing programs for the organization. Responsibilities include: * Oversee and approve the production and creativity of all advertising and marketing endeavors.
* Develop and articulate corporate advertising and marketing strategies in response to product objectives.
* Design and maintain a unified corporate advertising and marketing programs that spans all types of media opportunities.
* Identifies advertising and marketing objectives and target markets for products or services.
* Builds brand identity and raises awareness through effective advertising and marketing programs.
* Confers with department heads to outline new policies or sales promotion campaigns.
* Allocates advertising space to corporate departments or products.
* Confers with outside advertising agencies and print, broadcast, and online media representatives to negotiate advertising contracts.
* Reviews rates and classifications applicable to various types of advertising and marketing and provides appropriate authorization.
* Directs creative and production teams in developing and producing advertisements.
* Reviews and approves advertisements before release.
* Directs research to gather information and compile statistics pertinent to planning and execution of advertising and marketing campaigns.
* Assists with new product and service launches, and directs preparation of special promotional features.
* Monitors and analyzes sales promotion results to determine cost effectiveness of campaign.
* Manages development and production of collateral and support materials, including trade shows.
* Develops and manages budget for both areas.
* Monitors competitive products and marketing activities.
* Media buys.
* Serve as liaison with outside agencies.
* Oversee development and maintenance of customer database.
* Formulate Corporate identity, business developments programs, websites
* Oversee all marketing collateral.
* Develop awareness for clients by developing media strategies, marketing campaigns, etc.
* Must be experience with the integration of marketing and advertising campaigns.
Must have advertising agency experience Savvy in IT applications, Web.
Ability to travel in & outside the USA.
Experienced in Macro Web.
Experienced in Media Buy/Internet

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