Sr. Manager / Associate Director, Segment Marketing - (US-NY-New York - 10292)

Compensation: $150K - $150K / Year
Minimum Education: Bachelors
Job Type: Full Time
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Our client is a global pharmaceutical company that spans a variety of therapeutic categories. If you have current pharmaceutical long-term care experience and a background in channel marketing this may be the next best step for you! We are looking for dynamic leaders who want to work in a cutting edge environment and want to create impact in a company working to make a difference. For immediate and confidential consideration, please send a Word version of your resume and note the site you saw the posting.

This individual will primarily be responsible for the development of segment strategies as well as working with the existing / pipeline brand teams to develop the brand strategy specific to the various segments. With the support of the extended team, this individual will help facilitate the tactical implementation of these strategies. Segments of responsibility include: Long Term Care, Hospital, Government (VA/DOD), and Emerging (Employer, Assisted Living, and Benefit Consultants.)
* Thorough understanding of marketing principles and practices within the pharmaceutical or healthcare industry including a demonstrated ability to develop strategic plans, conduct and interpret market research, understand the regulatory and compliance environment.
* Thorough understanding of data resources for targeting field and measuring outcome of sales efforts and pull-through initiatives.
* Works to improve on data analytics and internal platforms (FRx, FRS, FAST Rx, etc.) available for Non-Retail segments.
* Provide specific segment insights to the organization.
* Act as an integral part of the brand planning process, taking accountability for the development and execution of segment strategies and tactics.
* Works collaboratively with Field Sales (Senior Care, Hospital, Government) from Business Planning, aligning corporate, brand and field objectives, and POA content and delivery.
* Develop plans and execute key programs aligned with brand and segment strategies to improve product reimbursement, drive sales and profitable relationships with key accounts and government market segment.
* Leads development of segment programs, product pull through and product awareness.
* Works with internal Managed Markets leaders to deploy resources and implement / oversee processes to meet strategic objectives.
* Maintains relationship and oversight of vendors of record with whom we conduct routine business (Speaker Programs, Promotional Events, Market Research, etc.)
* Provides leadership to effectively meet brand and corporate objectives.
* Facilitates LTC, Hospital, and Government training for field sales team. This includes POA and routine Sales Training.
* Establishes and maintains effective relationships with peers and all cross-functional team members to promote brand and corporate objectives.
* Plans and manages financial resources to impact business in positive way, consistently monitoring ROI of projects and segmentation strategies.

Top Candidate Qualities:
* College Degree required. Advanced degree preferred.
* 5-7 years of relevant industry experience.
* Candidate must have comprehensive knowledge of the pharmaceutical reimbursement environment specifically related to Medicare, LTC Policy, Hospital/JCAHO Policy, government payer coverage, coding and payment policies and processes.
* Comprehensive knowledge and understanding of government payer audiences including Medicare.
* Comprehensive knowledge of LTC, Hospital, and Gov Segment dynamics and policy/regulatory changes that may have an impact on business (present and future)

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