Digital Product Manager - (US-NY-New York - 10292)

Minimum Education: None
Jobcode: L:107731723
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  The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's and Business Week.   McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. Our technical innovations are changing the way people learn, with e-books, online tutoring, customized course Web sites and subscription services. We are also a leading provider of reference and trade publishing for the medical, business, engineering and other professions   McGraw-Hill Higher Education, (MHHE) is a leading provider of print and electronic materials serving the college market, publishing instructional materials including textbooks, lab manuals, study guides, testing materials, software, and multimedia products.   Technology is having a transformative effect on teaching and learning in higher education.  Learning solely from classroom lectures and textbooks is going the way of the dial-up.    McGraw-Hill Education is taking the challenge head on through our Digital Group.   The MHHE Digital Products Group has an outstanding opportunity for a Digital Product Manager based in New York, NY.   The Product Manager will work with Editorial, Marketing, Sales and EDP to plan and manage development and implementation of assigned products from content creation through quality assurance, including release of the final product.      Responsibilities include:  Manage acquisition, workflow, and scheduling of SMEs for content development on existing and new products within specified guidelines.  Work with production team to manage product execution to specifications Function as the key Product Expert for assigned product lines Work with Digital Director, Editorial (DDE) and marketing to: Organize and execute product reviews and applied research projects Organize and execute symposia, focus groups, promotional workshops, and other various customer feedback forums. Create sales tools and sales training materials Present products and strategy at sales meetings Execute product launches that ensure advanced exposure of new products/services, features, and distribution models. The DDE will work closely with MHHE Product Manager and Digital VP to assist in developing product management plans for assigned area: Assist in building Product Management models Market Segmentation and Customer needs Product line gap analysis & Competitive product SWOT Product Life Cycle and Road Map Conceptual models for prototyping new media content development within various product lines.  The position will be involved with the MHHE Digital Product Manager(s) in creation and implementation of product research programs including usability, concept testing, ethnographic workflow analysisa?|etc. as needed. The position will be involved from time to time on cross imprint and/or cross unit (HPI) functional teams to work on branding considerations, ecommerce, and other broad initiatives as necessary. The position is expected to aggressively establish and share best practices for content management with peers. The position will represent the company interests in negotiations with SMEs, partners, and vendors. Bachelor's Degree.  MBA is advantageous. 2 years successful record in publishing, editorial, marketing, product development, and/or sales. Familiarity and working knowledge of entire publishing process (financial analysis, acquisition, manufacturing and marketing). Strong understanding of technology Strong computer skills Excellent project management skills Excellent interpersonal, communication, and negotiation skills Ability to travel extensively (25%-50%).     McGraw-Hill Education:   Where the World Learns to Succeed