Lead Marketing Mgr - (US-MD-Bethesda - 20894)

Minimum Education: None
Job Type: Full Time
Jobcode: N/A
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Responsibilities: Develop a strategic marketing and public relations plan in collaboration with the Public Sector Sales VP Mgt. Teams to support their sales goals.. Management of Public Sectors public relations agency media agencies for targeted awareness campaigns. Planning, execution and measurement of Public Sector industry trade shows, regional seminars, communication programs, advertising and direct marketing activities. Work with SI / ISV Alliance and Public Sector Partner Teams to develop joint Citrix / partner programs leverage the partners brand and �reach�. Ensure program success, including conception, execution, analysis and debriefing, coordinating the efforts of all stakeholders involved in program. Analyze program/campaign/segment performance in order to optimize future campaigns to improve ROI. Responsible for development of processes systems to track programs for closed-loop accountability. Development of communications process to provide Channel Field Sales with visibility to programs related support materials so that they have the necessary resources for end-user follow-through. Development of Customer/Agency cross-sell / up-sell penetration strategy. Manage vendors for logistics, content, collateral promotional items. Responsible for the execution and management of Public Sectors web site and online properties. Management of Public Sectors Programs budget. Requirements: In-depth experience in planning, execution, and management of lead-generating marketing programs including direct mail, email, online, webinars, outbound telemarketing, radio print advertising and public relations in the Federal market. Channel experience a plus.. A strong working knowledge of face-to-face programs, including seminars, conferences trade shows.. Ability to understand a variety of technologies to position Citrix products and value propositions in the Federal market.. Proven ability to work well with all levels of management and peers. Complete understanding of inter-relationships of the business units and working knowledge of all sales and marketing functions.Requirements. 8 years experience in a Federal Marketing environment -- Corporate or Agency -- and a clear understanding of marketing in a high tech B2B environment. Professional marketing qualification mandatoryo Degree/ MBA and/or equivalent. .

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