Online Marketing Manager - (US-NY-New York - 10292)

Minimum Education: None
Job Type: Full Time
Jobcode: N/A
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Responsibilities: Work with Technology to test and implement functional changes  Implement global search strategy utilizing paid and organic search, married with new collateral assets (features, white papers, etc.) and potentially, future ecommerce functionality, to increase list and lead acquisition and new online sales.  Work with Marketing Managers to create simple and effective measurement of A/B testing for landing pages, product promotions, etc.  Drive the evaluation, customization and integration of online measurement systems to support the tracking of key metrics and inform appropriate stakeholders of that analysis.  Monitor competitor product efforts, site changes and industry trends to take preemptive and responsive actions as appropriate.  Develop business case for site enhancements; evaluate capital expenditures, revenue potential, and production methods of web site as sales channel based on input from Technology and other business units.  Manage primary relationships with the Platts Web Properties Team, search agency, web analytics vendor, and the web designer.  Develop the key online metrics that drive conversions by creating the online reports needed to make solid recommendations for improvement. Requirements: Ability to identify trends and patterns in data and draw relevant conclusions, analyze findings in the context of business objectives and make recommendations Strong quantitative ability and presentation skills.  Comfortable presenting complex analysis to diverse groups including senior management and junior staff. Proven track record in online marketing (4-5 years) and with managing a B2B company website 7-10 years of research experience in a media, agency or vendor environment with 4-5 years of experience with web analytics/measurement systems Team player - must be able to work with multidisciplinary teams including online developers, product management and business leaders Can seek and develop strategies and tactics to overcome weaknesses and seize opportunity. Strong Excel skills and comfort with systems/operations. Educational Requirements-Bachelors Degree or MBA in a related field (Marketing and or Marketing Research degree a plus) !! Ability to identify trends and patterns in data and draw relevant conclusions, analyze findings in the context of business objectives and make recommendations Strong quantitative ability and presentation skills.  .

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