Director of Multi-Cultural Marketing - (US-NC-Raleigh - 27699)

Minimum Education: Masters
Job Type: Full Time
Jobcode: 102509
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eConsultAmerica is a preferred vendor supplier on retainer with a global manufacturer and marketer in the packaged meats, frozen baked goods, shoe care, coffee, hosiery, underwear, fleece wear and bra industries. Our client is seeking an experienced and savvy Director of Multi-Cultural Marketing. This position will be based in suburban Chicago, IL. If you are interested please forward a brief cover-letter and your updated resume and I will respond back within one (1) business day. US Citizens or Green Card holders only apply.


Contact Information
eConsultAmerica
resumes@eConsultAmerica.com - Email
eConsultAmerica – Yahoo Instant Messenger
eConsultAmerica@skype.com – Skype Instant Messenger


POSITION DETAILS
A strategic partner to the marketing brand teams by directing the national Multicultural Marketing activities for the entire portfolio of products in North America. Develop long and short term strategies, marketing plans, advertising and sales promotion programs that will achieve corporate profit, volume and share objectives. Direct the activities of advertising agencies. Lead the execution of multicultural strategies and initiatives through a matrix organization.

Essential Duties and Responsibilities:
• Creatively identify opportunity areas for growth by effectively using market research and competitive intelligence.
• Develop and maintain a deep understanding of the multicultural market.
• Lead the development of an integrated communication strategy for all multicultural activities, integrating communication across all channels.
• Drive the strategic and tactical planning process with clear success criteria for each activity's contribution to the overall financial goals.
• Frequent involvement at all stages of all multicultural initiatives, from campaign strategy development to creative execution.
• Monitor performance measurements to ensure sales volume, share and profit objectives are accomplished, recommends and implements corrective actions.

BEST INDUSTRY – CPG
BEST DEPARTMENT – Marketing



QUALIFICATIONS
Masters degree (preferred) and 8-10 years experience in brand- and/or consumer activation required. Specific recent Multicultural (emphasis on Hispanic) experience is a must. Consumer/Food products experience in a brand focused environment preferred.
Ability to demonstrate and apply to the business a deep understanding of the multicultural marketplace, including demographic trends and issues, consumer behavior and cultural dynamics is key in this position.
Strong cross-functional leadership background, collaborative attitude and experience in working in matrix organizations.

Compensation
Negotiable