Get My Refund FAST Director (Brand Marketing) - (US-VA-Richmond - 23298)

Compensation: $200K - $450K / Year
Minimum Education: Bachelors
Job Type: Full Time
Jobcode: M03
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Location: Domestic (Some travel)

Department: Marketing

Reports to: Managing Partner

The Director will develop a unique, credible and powerful brand voice for Get My Refund FAST in our key markets. The successful candidate will oversee the Marketing, Corporate Messaging, Product Naming, Packaging, Demos, and Imaging.

Responsibilities include: Build the marketing brand strategy, principles, and processes to achieve operational excellence. Create the brand guidelines, both strategy implementation and design, and the training program to ensure consistency and strength in brand voice across the company. Consult with and develop tools and resources to help department managers apply the brand identity to their work and goals of their organizations. Bring a ‘creative infusion’ to Get My Refund FAST marketing, enabling campaigns and programs to achieve a greater and more memorable voice to the customer. Guide product, service, and feature naming products to ensure fit with brand and business strategy, plus alignment with corporate goals and marketplace impact. Develop a thorough understanding of Get My Refund FAST overall strategic business priorities and align marketing brand strategy. Build an extended brand team leveraging freelancers and agencies in specific disciplines to augment in-house capabilities and enable world-class quality deliverable. Bring a creative and memorable approach to the demonstration of our products, specifically in the area of licensed products. Identify and champion new, efficient methods of brand communication. Increase the products perceived value to the customer, thereby increasing brand franchise and brand equity. Increase sales by making a comparison with competing products more favorable. Analyze brand value by the amount of profit it generates for the manufacturer by increased sales and increased price, and/or COGS (cost of goods sold), and/or reduced or more efficient marketing investment. Oversee marketing research and analytics.

Qualities Required: 10-15 years in corporate marketing and/or advertising agency roles, with a minimum of 5 years of management experience. Deep expertise in brand strategy and brand management (positioning, architecture, naming, messaging, personality, tone & manner). In-depth experience in building brands through multiple channels and customer touch points. Demonstrated strength in being influential in a matrix-management environment; the ability to build collaborative relationships with a diverse range of partners. Ability to assimilate business group strategy and objectives and develop brand programs that support business goals. Innovative and creative thinker that proactively identifies opportunities; motivated by challenge, change and opportunity to help an organization look at things differently. Strong project management and organization skills-detail-oriented; deadline driven while maintaining ‘big picture’ view. Management presence, sound judgment, sense of humor. Strong interpersonal, negotiation, and conflict-management skills.

Result Qualities: flawless executor, relentless in pursuing excellence, high marketing standards, out-of-the-box thinker, proactive, organized, accurate, eye for detail, resourceful, strong networker.

Competencies: dealing with ambiguity, decision quality, developing direct reports, organizational agility, priority, building effective teams, customer focus.