Administrative Director - (US-GA-Athens - 30612)

Minimum Education: None
Job Type: Full Time
Jobcode: N/A
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Responsibilities: Lead a team of Product Marketing Managers and Product Managers with an emphasis on understanding the user needs, deliver product roll-out, product enhancement and product marketing Drive a 3 - 5 year product line strategy, including product road map (definitions/requirements, which translate and balance business needs, customer needs, and technological capabilities into features and enhancements)and technology plan Collaborate with market intelligence to develop competitive landscape analysis identifying trends, threats and opportunities Utilize competitive data as well as price trends to specify price and margin requirements for all products in the plan. Recommend changes in this structure throughout the fiscal year as these parameters evolve Work closely with internal and external resources to identify new market opportunities and gaps in product functionality as well as to assign priority to key new product ideas Communicate product status, key issues and launch plans to key constituents across the organization including senior management, engineering, sales, operations, marketing, technical, and customer support teams Analyze business opportunities for best use of resources and return on investment and present recommendation with justification Interface with marketing communications and sales to guide the creation of manuals, product literature, white papers, technical presentations, and sales tools Identifying market opportunity through qualitative and quantitative research Create financial modeling Prepare business proposals and business cases for product ideas that are supported by market requirements Ensure timely development and beta test plans for existing and new products Product Roadmap & Vision Develop and get consensus on the strategic product vision for each of our existing and potentially new products Communicate product management requirements to the product development teams Research and anticipate customer needs in current and potential market segments Gather requirements for the product to introduce in future releases Leverage surveys and focus groups of existing and potential customers to understand customer needs and obtain feedback on our current products Develop a business plan for the proposed product, with clear definition of the assumptions in the business model Management department and budgets Market and competitive analysis: Conduct regular, detailed analysis of the market opportunity including: Market opportunity analysis; Market landscape analysis; Market competitive analysis; Potential business opportunity analysis; development/partnership opportunity analysis Formalize and manage the product development process from start to finish, including idea generation, concept development and approval, and launch execution Own production of demo scripts, demo data, vertical demos, and rollout to the field Technical sales tools own production of technical marketing tools such as whitepapers, RFP templates, evaluation scorecards, ROI calculators Lead product management across the entire product portfolio and reports to the VP of Products Operate autonomously within area of responsibility and fully accountable for meeting strategic financial and operating objectives of the Business Unit Influence and set direction for high profile products, processes, services and specific initiatives Mobilize high level technical resources to execute plans around new initiatives/products Resolve highly complex problems that require resolution at a senior management level and which often have little or no organizational precedent Overall control of planning, staffing, budgeting, managing expense priorities, and methods of compliance with regulatory requirements for the function or multiple sub-functions..

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