Healthcare Corporate Public Relations Manager - (US-WI-Wauwatosa - 53226)

Minimum Education: None
Job Type: Full Time
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Responsibilities : Strategize, develop and execute effective Healthymagination & day-to-day PR and media relations in collaboration with the regional communications team. · Partner with GE, GEHC Regional PR/Product P&L and Government Relations to drive PR & messaging consistency to influence eventually the Healthcare debate. · Implementing & Execute a dedicated Media relations strategy with a cross-functional/P&L vision, integrated global comms plans and local tactics. · Unite US story development on a global basis, ensuring consistency with the overall messaging & key company main themes · Develop media stories, templates and pitches to be customized at country and international level · Build and maintain successful internal networking globally & across the country to leverage local angles, stories and opportunities · Build and maintain relationships with US Top 10 markets consumer media primarily print and online publications & develop proactive pitching · Interact permanently with Executives/Business leaders, customers, patient associations to develop and create specific PR campaign/stories · Ensure Healthymagination unique positioning convey the message to the broadest target group media, consumers, customers, patients, associations · Work closely with Government relations/Marketing team to support their strategy and specific government actions, patients and industry associations · Work with outside PR agencies/consultants to help drive GEHC consumer stories and brand recognition to meet business objectives · Serve as a Crisis Communications team member.

Requirements :/

Requirements :· Bachelor degree in Communications, Public Relations, Marketing, or a related field · At least 8 years communications experience, including public relations specifically · At least 2 years experience creating, leading and executing proactive public relations campaigns · Demonstrated experience leading crisis communications planning on a national and/or international level · Strong written communication, presentation and planning skills with demonstrated experience speaking and writing clearly and convincingly, tailoring communication methods to customer requirements.

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