Ecommerce Business Analyst - (US-PA-Bensalem - 19021)

Minimum Education: None
Job Type: Full Time
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Responsibilities : Create cross-sell/upsell analysis and identify sellingopportunities.Create weekly checkout funnel analysis toidentify opportunities and obstacles to the checkout process.Create weekly KPI reporting.Utilizing the analysis and reporting, create recommendationsand present weekly to the brand teams that weeks reporting andrecommendations.Work with marketing and operations programs within theInternet team to move projects forward and to meet financial goals.Plan and work with online marketing to developDirect-to-Consumer Initiatives.Provide sales, margin and ROI analysis for proposeddirect-to-consumer initiatives, and productivity of onlinedestinations and merchandise positions.Work with the eCommerce brand teams to conduct AB andmulti-variant testing to improve site performance.Prioritize and manage ad-hoc reporting to business usersacross multiple brands looking for changes, trends and areas forimprovement.Champion data-based decisions and play the role of webanalytics super user.Benchmark our against industry when applicable.

Requirements :4 years online eCommerce business analysis in web and webmarketing analytics5-8 years combined experience in retailing ande-commerceExpert in Omniture and analysis standards online.Expert in manipulating data to extract desired informationand experienced in ClickStream analysis.Expert in Excel and report, analysis and charting preparationand presentation.Creative problem solver with advanced analytic skills. Strongattention to detail, excellent time management and organizationalskills. Strong verbal and written communication skills in bothbusiness and technical areas.Experience with multi-variant packages a plus (Offermatica,Optimost, etc).Experience with segmentation and testing.

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