Manager Strategic Marketing - (US-NY-New York - 10292)

Minimum Education: None
Job Type: Full Time
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Responsibilities : The Altitude Group is an internal strategic sales and marketing group within , whose goal is to generate media dollars from Fortune 500 advertisers. The revenue is incremental to as these advertisers have not previously spent dollars with , or they have purchased media locally through one of the individual radio stations. The Group creates multi-market, fully integrated marketing solutions utilizing one or more of assets owned and controlled by (over the air, digital and live events). Within the Altitude Group, the Strategic Marketing group is the creative think tankà for developing innovative and strategic marketing and promotional ideas and presentations for the Altitude Group national sales team.The culture of the group is entrepreneurial, dynamic, active and responsive. Candidates should have a passion for brands and new media and a sincere interest in how they are marketed.:Consult, collaborate and brainstorm with sales team on big ideas and how to present them in a proposal for biggest impactGuide ideation for programs/proposals; coordinate, lead and participate in brainstorming sessionsCreate marketing and promotional concepts that can be amplified through consumer touch points inherent to radio, including live events..

Requirements :ExperienceWe are looking for a self-starter who thinks creatively and strategically, and has very strong presentation and story-tellingà writing skillsAbility to derive insights from research and familiarity with a broad range of advertising/media tools (e.g. MRI,Scarborough, Arbitron)Experience with cross-platform media preferredDesire to work in fast-growth, entrepreneurial environmentCollege degreeAt least 3-4 yearsexperienceworking in a consumer-driven marketing capacity (e.g. brand, advertising sales, agency)Be ahigh-energy, self starter individual with an entrepreneurial spiritAbility to use quantitative and qualitative research to craft a compelling storyÃExtremely creative, resourceful and detail-oriented; must multi-task and prioritize with ease in a fast-paced, deadline-driven environment.

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