Senior Director of Consumer Marketing - (US-CA-San Jose - 95196)

Minimum Education: None
Job Type: Full Time
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Responsibilities : Develop a comprehensive, segmented online consumer marketing plan. Prepare and manage budgets and revenue goals for this plan ongoing. Direct consumer market research that drives product development, segmentation and partnership decisions, based on demonstrated market needs. Develop compelling, integrated campaigns with persuasive messaging and creative to acquire new customers at appropriate CPA levels. Design and execute effective SEM programs Develop program to improve natural search results Grow Affiliate partnership program to directly contribute to bottom line revenue. Grow and improve customer retention and repurchase through effective customer marketing techniques. Provide regular and detailed reports for all marketing venues to examine results for immediate action/reaction. Contribute ideas and content to consumer website for the purpose of more effective customer experience and new conversions. Explore opportunities in social media for new customer acquisition. Coordinate with corporate Public Relations to leverage consumer press for new customer acquisition. Manage external agencies and resources to effectively meet deadlines Other duties as assigned.Experience/

Requirements : :For consideration, the candidate will have: Strong analytic capabilities and problem-solving skills Deep experience with consumer web-based online marketing, from strategic planning to detailed execution Direct experience and demonstrated success with search engine marketing Project management experience, working on large scale initiatives Ability to analyze results and quickly react to change tactics Innovative spirit, willing to try new approaches Knowledgeable of social media venues that demonstrate results Experience with reseller/channel sales and contracts 10 Years experience in online marketing position BA/BS People are our most important asset and what makes us successful.

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