Marketing Manager - (US-DE-Wilmington - 19899)

Minimum Education: None
Job Type: Full Time
Jobcode: N/A
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Responsibilities: As a marketing senior manager, within Credit Card Services, you will be responsible for Internet marketing channel strategy to acquire new customers for Chase branded and co-branded products. This includes marketing strategy, portal design, internal ad serving, banners and SEO/SEM. The ideal candidate will have anextensivebackground inROI-based online marketing; have demonstrated innovation in creating new internet marketing strategies and tactics; and have website design/optimization experience. Responsibilities: Play a leadership role in redesigning Chase.com to create an optimal sales experience for new and existing customers. Identify and work collaboratively to implement universe expansion acquisition opportunities online, across Chase's web sites, affiliates, 3rd party media buys and partner web properties Develop strategic media opportunities to increase efficiency and reduce average customer acquisition costs Consultation with Relationship Management team on strategy and results Attend meetings and prepare presentations to update internal clients, partners and senior management Ongoing forecasting to review risks and opportunities foronline channel programs Demonstrated ability to manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment Strategic leadership on Chase Brand Campaigns and new partner launches with online initiatives Act as a subject-matter experton cross functional projects and initiatives that impact online or offer opportunity/universe expansion Utilize internal/external reporting and analysis to make ongoing campaign optimization recommendations Management of direct reports as well as, of cross functional teams. Requirements: A Bachelor's Degree is required. Course work in marketing, advertising, or communications is preferred. Fiveplus years experience in online marketing Portal design, Ad Serving/ Optimizationexperiencehighly desired Experience working with online performance tracking, optimization and measurement tools. Strong ROI focus with ability to analyze reports to develop ongoing recommendations. Experience in managing vendors Marketing functional, technical andoperationalknowledge important Strong communication skills and the ability to work independently, as well as, lead cross-functional teamsis required Strong project management, multi-tasking, leadership skills..

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