Senior Marketing Manager - (US-DE-Wilmington - 19899)

Minimum Education: None
Job Type: Full Time
Jobcode: N/A
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Responsibilities: Design portions of the chase.com web properties that are responsible for driving new credit card accounts Develop on-site ad inventory management strategy including customer segmentation and inventory optimization - part of this position's goal will be to drive increased RPM on available inventory Create innovative tools & features that drive increased engagement/accounts Articulate vision to internal development teams at a level that can be converted to actionable & quickly deliverable solutions Utilize third party agencies as a bridging strategy to deliver quick wins that can ultimately be brought into central architecture Manage budget for external agencies and internal development resources including forecasting, contract negotiation, reporting and tracking Develop onsite reporting strategy and KPI dashboard that can be used by key stake holders and executive management Partner with product and execution marketing to market card products to the right consumer at the right time Work with counterparts in customer, brand and loyalty marketing to create a seamless site experience that is logical to the consumer while supporting business needs 7-10 years of marketing experience 5-7 years of experience creating transaction oriented web properties Ad inventory management and monetization..

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