Web Analytics Manager - (US-PA-Philadelphia - 19255)

Minimum Education: None
Job Type: Full Time
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Responsibilities : This will be an important role in answering questions for Management, and providing customer insight toMarketing and shopping behavior to Merchandising.:Web AnalyticsCoremetrics analysis suite for insight into site behaviorEstablish “big picture” view of traffic patterns on site, and develop metrics to quantify and qualify that behavior (e.g. if 15% of site traffic bounces after one page view, why is this? where are they coming from? how do we change this behavior?, etc.).Granular analysis to support “big picture” assumptions.Drive ongoing development of better site taggingDevelop key performance indicators to monitor merchandising and marketing effectivenessPartner with Project Manager to suggest site enhancements to improve conversion.Partner with Marketers to provide insight into customers and their behaviorsAlso assume ownership of web analytics responsibilities for Google Analytics insights for FreePeopleWholesale.Integrations & PartnersManage Coremetrics relationship and act as internal point personAct as primary point of contact for A/B testing and site optimization partners.Suggest tests, analyze results and present findings to team for evaluation.

Requirements :Web AnalyticsStrong understanding of Coremetrics reporting suite and page tagging best practices.Intimate knowledge of Omniture or other analytics package will be considered, but Coremetricsis preferred.Previous involvement in website analytics integration is strongly preffered.Web BehaviorAbility to get into the head of web users and understand their decisions.Strong understanding of web design and layout best practices and their impacton site behavior.Web MarketingUnderstanding of current web marketing best practices and their impact on webanalytics systems.Analytical SkillsStrong mathematical and analytical .

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