Sr. Sem Analyst - (US-CA-San Francisco - 94199)

Minimum Education: None
Job Type: Full Time
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Responsibilities : Have you been living in spreadsheets your whole working life (or at least some significant part of it) and find yourself lacking meaning or ownership? What if you could take your ability to analyze data and make good decisions and apply it to a fast and growing business? This business Search Engine Marketing (SEM) for Hotwire would be yours and yours alone. You own the analysis and decision-making for the program. You own the budget. You own the return on that budget. You own the words behind every single ad. You own the testing and optimization of those words.But wait, it gets better. What if Hotwire had just deployed a market leading tool to make it light years easier to grow your SEM business? This new tool ties up-to-date financial information with search term data (from Google, Yahoo, and such) to allow you to optimize performance far faster and more accurately than was possible in the past. It takes what was a manual, line by line process and turns it into something scalable. More search terms, more dollars per search terms.

Requirements : 3-5 years of business experience. 2-4 years of search engine marketing experience preferred. Online retail experience is a plus Strong applied analytics. To us, this means you love data, gleaning insights from data, and making decisions based on data. You need to have demonstrable history of doing this. You need to want to keep doing this. Applied analytics should make you happy. Seriously. Ability to work on multiple things at once while staying focused on the details. We move at a fast pace and generally have 3-5 projects going at any one time. Curiosity.

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