Current Openings at ALC Staffing Associates

Regional Marketing Manager
$70K - $80K / Year
Minimum Education:
Job Type:
Full Time
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Regional Marketing Manager
*Real estate industry experience.
*Travel required; up to 50%.
*Lead generation experience.
*Senior living or active living experience.
Irving, TX
Salary: $70K-$80K + 15% Bonus
Regional Relocation Assistance Available

Role Overview:
This role is a critical partner in the success of the company's investment at the community and portfolio level.
The Regional Marketing Manager is a key contributor to the motivation of community teams and is the individual responsible for development and creation of sales campaigns, marketing programs and initiatives for communities within their portfolio.
This individual is expected to be the subject matter expert of the community and surrounding market trends.

Build and establish a collaborative partnership with onsite community teams, portfolio leadership and the corporate teams to help nurture and enrich the company culture and its Guiding Principles and Mission.
Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified sales and leads that link to the business strategy and plan.
Negotiate pricing when necessary for new advertising and lead generation avenues.
Strategically identify and vet beneficial partnerships that will support the company mission and vision while promoting community lifestyles and overall investment strategy required to strengthen overall performance.
Partner with operational and investment teams in development of budgetary numbers, guidelines, best practices and expected results as it relates to all aspects of marketing, sales, curb appeal and collateral at the community and portfolio level.
Conduct ongoing reviews of advertising, sales messaging, websites and collateral materials for accuracy and relevance as it relates to verbiage, messaging, brand identification, creativity, contact information and results.
Partner with the social media and website teams to assess online presence, image, reputation, ratings and brand consistency as it relates to the overall customer experience and brand message.
Strategize and recommend enhancements, campaigns and solutions to improve overall results and customer experience.
Understand and proactively manage effectiveness of lead generation and advertising platforms to drive qualified sales leads.
Provide to communities and portfolio leadership all guidance, recommendations and reporting related to results and effectiveness.
Act as a resource and support to community teams and portfolio leadership. Provide guidance on resident retention, programs and platforms related to advertising and lead generation tools necessary to drive results at the community or portfolio level.
Be knowledgeable about competitive communities, market shifts, employment trends, sub-market changes, new product development or renovation, primary businesses, market trends and differentiators that may impact asset value or performance.
Be adept at discussing and understanding communities in the area, pricing, product, promotion and their customer demographic and employment base.
Evaluate and understand advertising on a cost per lead and cost per move in basis.
Navigate accordingly the entry and/or exit into that specific advertising space.
Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community.
Perform due diligence on proposed purchases.
This includes review of in place marketing, brand identification, curb appeal and advertising platforms.
Make recommendations related to market placement, strength or opportunities of future improvements after purchase.
Assist and support Branding, Design and Investment teams in creating and maintaining brand identification, marketing collateral, product enhancements and overall design that provides a consistency with the brand and customer base identified in the business strategy and plan for the investment.
Participate in driving sales at the community through review of shopping report scores, interviews with leasing and sales candidates, random shadowing of the sales consultant, inspection of models or show units and providing recommendations related to promotional collateral.
Identify a specific marketing tour path at each community designed to engage the customer and amplify the customer experience during their on-site visits.
Document the tour path and train accordingly.
Collaborate with support functions as it relates to quality control, training, operational performance and the construction and communication needs of the community.

Successful Candidates Have:
Passion for driving engagement and success initiatives for associates, communities and the company.
Excellent customer service skills while maintaining the highest standards of professionalism.
Strong verbal and written communication skills.
Demonstrated experience in development of strategic sales campaigns and marketing initiatives.
Computer skills including proficiency in word processing, spreadsheets, and database management programs; general software knowledge including: Outlook, Excel, Word, and the Real Page product suite.
Must have a valid driver’s license.
Must be able to lift up to 50 pounds, bend, walk and climb stairs.
Travel required; up to 50%.
Ability to work long hours and some weekends.
Must be a self-starter and have the ability to multi-task while having the ability to work independently within identified parameters.
Must be collaborative and have the ability to work with multiple departments and functions within the organization.

Required Knowledge and Experience:
*4-year college degree in related field or equivalent progressive experience in marketing.
*5+ years’ direct marketing and lead generation experience with proven results related to increased sales, lead generation and revenues.
*Industry experience, preferably in senior or active living.

Equal opportunity employer that supports and celebrates diversity in the workplace.

Committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law.

Drug-free workplace.

Company participates in e-verify to verify the employment status of
all persons hired to work in the United States.

Arthur L Crume
ALC Staffing Associates
509 N Vermilion
Ste. 540
Danville, IL 61832
Fax: 888-315-4340
Phone: 217-636-3930

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