B2B Marketing Manager - (US-VA-Richmond - 23298)

Minimum Education: None
Job Type: Full Time
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Responsibilities: Develop and implement direct marketing campaigns to create demand and drive growth. - Develop sales tools to help communicate the value of our client's product. - Coordinate with Product Management to gather input for sales and marketing materials. - Develop effective sales tools including presentations, webinars, scripted demos, collateral, FAQs, white papers and case studies designed to support the sales team. - Develop deep understanding of target markets and design and execute vertical- specific marketing campaigns. - Identify, organize, and manage the client's participation in industry trade shows; ensure trade shows and events are conducted in a manner that supports marketing and sales objectives. - Capture, measure and analyze relevant data across marketing and sales processes to evaluate program effectiveness and ROI. - Assemble and integrate customer ROI metrics and stories into existing and new case studies. Responsibilities: 6-7 years of experience of in B2B marketing and sales support. - Experience in partnering with and directly supporting sales teams. - Thorough understanding and experience in use of online and offline media, direct and database marketing and event marketing. - Proven ability to plan and execute marketing campaigns and events. - Exceptional relationship- building skills; ability to get things done through other departments and individuals. - Excellent project management skills. - Self- starter who is comfo

For further information, please visit us online at http://www.marketingcrossing.com