T&D Automation Marketing Segment Leader -

Minimum Education: None
Jobcode: 53978427
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Business Unit: GE Infrastructure, Energy
Function: Marketing
Location: Melbourne or Atlanta, FL
Job #: 797817
Posted: Apr 01, 2008 Responsibilities

Marketing: Develop growth strategies based on market analysis and competitive assessment, and in conjunction with the product management team execute the growth plan. Demonstrated knowledge of the 4 P's, including business case/value proposition development is essential in this position

* Lead the Growth Playbook (3 Year Growth Plan).

* Enable the integration of Power Delivery products into Intelligent Grid program.

* Establish/manage strategic partner relationships to support the growth plan.

* Support M&A activities, including JV, partnerships, IP purchase, brand labeling.

* Plan & execute of marketing tactics including industry and GE events, web contents, customer presentations and marketing campaigns.

* Establish thought leadership; white papers, industry event presentations and participation in industry related committee.

New Product Introduction (NPI): Manage new product development programs, including the creation of product requirements based on VOC/VOM, and lockstep with technology manage the execution of the programs from inception to product release

* Manage NPI lifecycle.

* Develop business case.

* Develop buy versus develop strategies.

* Conduct VOC/VOM.

* Create product requirement documents.

* Develop & execute commercialization plans.

Commercial Activities: Provide support to the commercial teams

* Execute market segmentation analysis.

* Develop sales tools and training material.

* Provide sales support; Channel & Partner development.

* Develop boilerplates for bids & proposals.

* Drive GE to GE business strategies.

* Establish/nurture key/target customer relationships.
Qualifications

* Bachelors degree in Electrical Engineering, Mechanical Engineering or Marketing.

* Minimum of 8 years of experience in the Electric T&D Industry, in the Automation segment.

* Minimum of 8 years of marketing or product management experience.

Eligibility Requirements:

* You must submit your application for employment through gecareers.com to be considered.

* You must be 18 years or older.

* You must be willing to take a drug test as part of the selection process.

* You must be willing to submit to a background investigation as part of the selection process.

* You must have unrestricted authorization to work in the United States.

* If currently a GE employee, you must have been in your current position for at least 12 months and have at least a satisfactory performance rating.

* Able to travel approximately 30%+.

Desired

* Automation market segment domain knowledge.

* Excellent written and verbal communications skills.

* Global experience.

* MBA Preferred.

* Six Sigma trained and certified (GE candidates only).

* Strong leadership skills including the power to influence & command respect.

* Ability to function well in matrix organization.

* Ability to make quick and difficult decisions.

* Interaction with executive leadership, customers, and all levels of the organization.

* Proven history of results in a fast paced environment.

* Demonstrated creativity and problem solving ability.
General

As a direct report to the GM Marketing for the T&D business and lock-step with the other Segment Leaders, the T&D Automaton Marketing Segment Leader will own and drive the marketing activities related to GE's Automation Products & Services market segment. Key Product lines include IED's, Energy Management Systems (EMS), Distribution Management Systems (DMS) and Outage Management System (OMS) applications.

Work for Fortune's Most Admired Company and enjoy incredible growth potential for General Electric. We currently have a Marketing Segment Leader position available in GE T&D, a division of the Energy business providing high-tech, software solutions to the Utility/Public Service and Telecomm industries.

*The United States has regulations that govern the hiring of current or former U.S. Government employees. If you currently work for (or have in the past) the U.S. Government (in any capacity), you may have certain responsibilities under these regulations and certain restrictions may apply to your potential employment with GE. Therefore, if GE regarding a position of employment contacts you, and you have worked for the U.S. Government at any time, please immediately inform the GE representative of this fact.
GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.

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