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Click here or scroll down to respond to this candidate Candidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE
Creative Communications & Marketing Leader
Dynamic communications and marketing professional with Street Address + years of achievement in marketing communications
roles with global brand organizations. Proven track record of developing new customer acquisitions and cultivating
loyal brand evangelists. Successful at shaping and executing effective and engaging internal and external
communications strategies and programs. Professionally passionate about branding, communications and integrated
marketing.
Areas of expertise
Internal and External Communications | Integrated Marketing | Branding | Events & Sponsorship | Consumer
Engagement | Partner Marketing | Public Relations | Strategic Planning | Creative Development |Cause Related /
Philanthropic Brand Marketing Communications
Executive Summary
Experience positioning companies, brands and C-level executives as industry thought-leaders.
Data-driven leader who measures teams and programs to quantify their results and drive accountability towards
higher goals over time.
Successful at building, mentoring, and managing world-class Marketing and PR professionals or teams, including
internal creative services organizations.
Develops and executes strategic communication plans that articulate mission, vision, values, and key messaging.
Designs engaging and cause marketing / philanthropic brand marketing programs and materials.
Manages budgets and relationships with agencies, partners and vendors.
Develops consistent, and continuously updated arsenal of communications tools which are impactful, relevant and
engaging.
Develops and executes marketing plans that maximize the value and ROI of all marketing communications
activities.
Strategic development of, evolution of and ongoing maintenance of branding, visual identity, guidelines and
messaging.
Recommends, creates, innovates and evolves media mix to produce breakthrough product demos, case studies
videos, collateral, customer testimonials and presentations.
Develops and negotiates sponsorship packages with existing and potential partners.
Professional Experience
Consumer Engagement & Strategic Marketing Communications Consultant @ Monarch Learning
Private practice agency, specializing in child development and behavior management.
Coto de Caza, CA | Jan. 2013 - Present
Develop and deploy integrated marketing communications strategies for showcasing both the Dr. Selena and
Monarch Learning Group brands. Develop an outreach and customer engagement platform for ongoing
communications with client families and facilities.
Leverage strategic social media tools to grow brand awareness of Dr. Selena and the Monarch Learning Group
brands and expertise in the Autism industry.
Established a communications calendar to drive, generate and improve interactive communications with
various audiences.
Development and management of events, consumer loyalty and new business development efforts.
Launched video and other social media platforms as standard communications package to clients; grew social
media following by 75%+.
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Candidate's Name
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Vice President of Global Marketing Communications @ Ria
World s Third-largest global money transfer company.
Buena Park, CA | 2011-2013
Management of marketing communications activities, e-commerce efforts and cross-functional teams to capture
new revenue opportunities through marketing programs. Designed projects in global branding, communications and
sales support, and programs to launch e-commerce sites and new product/channel opportunities. Managed all
internal and external communications platforms, opportunities and ongoing outreach / social media strategy.
Launched corporate website with 30 customized country sub-sites and seven language integration.
www.Riaworldwide.com
Launched service notification communications program, alerting consumers of transaction status, reducing calls
to customer service and improving brand perceptions.
Point person for media outreach, interviews, and other media opportunities.
Developed, and deployed e-commerce site with mobile interface. www.Riamoneytransfer.com
Established and drove content for communications calendar to grow awareness internally and externally of all
RIA products, services, programs and company news.
Launched mobile transaction status notifications, reducing calls to customer service by more than 60%
Launched new consumer channel in partnership with 7-Eleven for exclusive card based transactions.
Sr. Director Global Brand Communications @ Western Union (WU)
American financial services and communications company with approximately 7,000 employees worldwide.
Englewood, CO | 2001 2010
Sr. Director, Global Brand Marketing Communications (2008 to 2010) Director, Creative Services & Global
Branding (2004 to 2008) Manager, Global Branding & Communications (2003 to 2004) Retail Marketing
Communications Manager (2001 to 2003)
Drove creative strategy and execution of marketing communications programs, translated marketing
communications objectives into creative strategies for Western Union services including C2C money transfer, B2B
bill payments, and B2B acquisition and engagement initiatives.
Raised transaction volume by 7% by developing and launching Yes! campaign across 200 countries in more
than 52 languages. Coinciding mobile marketing communications launch, Yes! Box, generated 24% CTR and
reduced CPT from $10/ton to $6/ton. Yes! Box increased mobile opt-in database by 70K+ in five-week period.
Grew awareness of WU Mobile Money Transfer to more than 40% of key markets during first-year of launch
via new marketing approach to receivers vs. senders.
Served as media point person for MMT, evaluating and executing effective programs to drive awareness and
engagement with brand.
Managed development, execution and ongoing management of Western Union Foundation brand marketing and
communications materials something I am very proud of and passionate about what a joy to have worked
on.
Established Center of Excellence intranet to provide marketing communications strategy support, resulting in
cost-efficiencies of $100K in first two-quarters of program s implementation.
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Candidate's Name
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Reduced creative team costs by $2M, delivering a 200% ROI annually.
Vice President, Brand Communications & Merchandising @ Bank of America
American multinational banking and financial services corporation.
San Francisco, CA | 1997 - 2001
Spearheaded brand communications initiatives and point-of-sale promotions for a variety of products and services,
delivering brand messages to a diverse customer-base. Managed national team that developed and executed brand
merchandising programs and promotions, including development and launch of new Bank of America brand post-
merger with Nations Bank. Collaborated with communication departments from other major brands to achieve
major marketing communications agreements.
Developed creative marketing campaigns to effectively engage consumers, grow sales and revenue, and to
educate consumers on offerings of a variety of financial services products and services.
Created and managed media mix and program calendar for annual brand communications to be delivered at all
retail branch locations.
Generated response lift of 33% by collaborating with cross-functional teams to develop promotions targeting
new customer-bases for all financial services.
Increased YOY results by 18%+ in general market and 20%+ for Asian consumer segments by launching Easy
Mortgage and Line of Credit programs featuring Mega Blocks integrated campaign.
Senior Manager, Marketing Communications @ Skytel
Digital messaging services provider formerly known as Mobile Telecommunication Technologies, which later
became MCI.
Washington, DC | 1991 1997
Senior Marketing Communications Manager (1996 to 1997) International Marketing Communications Manager
(1995 to 1996) Senior Marketing Communications Specialist (1994 to 1995) Marketing Communications Specialist
(1991 to 1994)
Created advertising and marketing communications programs to deliver telecommunications information in a
variety of mediums for B2C/B2B segments. Led development and deployment of marketing communications and
PR launch activities for Skytel two-way paging service, including product packaging, pricing, promotions, press
events, and sales enablement program.
Produced 29%+ response rate by leveraging sponsorship of 1994 Winter Olympics to raise brand awareness
across multiple mediums, including early digital devices.
Education Social media
Select awards
Liberal Arts, Early Twitter- @debiTweetz
Excellence in Building the Brand Western Union 2009
Education* @ San LinkedIn - www.linkedin/in/Candidate's Name
Special Recognition, Commercial Launch of Mobile
Diego University. Pinterest - www.pinterest.com/Candidate's Name
Money Transfer Service Western Union 2008
San Diego, CA Skype Candidate's Name Skypes
World Class Performance Western Union 2008
1987 1991
http://Candidate's Name mktg
Excellence in Creating Shareholder Value Western
Union 2006 exec
Leader of the Pack Western Union 2006, 2005
References
First Data Guardian of Excellence Western Union
2005, 2004
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Candidate's Name
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Proudly shared upon
request.
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