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Click here or scroll down to respond to this candidate Candidate's Name
Street Address ( Phone: PHONE NUMBER AVAILABLE (
EMAIL AVAILABLE
Director of Marketing
Marketing management professional for a growing high tech company, with a
distinct ability in corporate brand strategy and effectively translating
business objectives into brand development goals and plans. Work style is
self-motivated, organized, thorough and high energy. Enjoy meeting goals
and keeping cross-functional teams on task and within a set time frame.
Proven leader and personable, with strong commitment to on-going
communication and consistent follow-up.
Professional Experience
Streambox, Inc, Seattle, WA - Streaming video technology hardware/software
provider for video centric organizations looking to utilize video over IP
applications.
Director of Marketing, 1/2009 to 4/2014
Responsible for developing corporate brand strategies in a manner that
includes multiple positioning and messaging platforms. Act as a central
point of contact for planning, development and implementation of
marketing strategies, marketing communications, and public relations
activities, both external and internal. Oversee online and print
advertising campaigns, direct/email campaigns, tradeshow management,
website development, partner/channel engagement, as well as maintaining
the overall appearance of Streambox brand in print and electronic
materials.
Accomplishments:
. Responsible for all website development, advertising, press releases,
tradeshow events, email and print campaigns, and social media engagement
. Increased web traffic 200% by designing and implementing SEO management
and related tools to track online metrics
. Performed extensive market research to develop event contacts and
marketing data
. Analyzed the aforementioned data to establish effective marketing
campaigns and event plans
. Oversaw the design and user interface of the Streambox App for iPhone and
Android
. Developed promotional materials including printed copies of marketing
collateral and datasheets, partner Streambox branding, online videos and
tutorials, and webinars
. Established and stayed within $500k advertising budgets and marketing
plans
. Performed marketing project scoping, planning, design, and
implementation. Monitored each phase to ensure adherence to original
objectives
. Negotiated contractual terms with clients and external vendors
. Managed the distribution of all press releases, media pitches,
publication articles, and other materials
. Tracked all trade show activity following strict budget
. Monitored the daily activity of marketing members, including full time
and part time. Verified progress and accomplishment of checkpoint
objectives within a given task
|Candidate's Name |Page 2 ( Phone: PHONE NUMBER AVAILABLE |
Streambox, Inc, Seattle, WA - Streaming video technology hardware/software
provider for video centric organizations looking to utilize video over IP
applications.
Marketing Manager, 2/2008 to 1/2009
Provided a range of management services associated with the coordination of
marketing campaigns, events and tradeshows, and press relations. The
subsequently described skills have been highly practiced and perfected
within a professional-grade environment. Also, oversaw a marketing staff as
large as 8 to manage ad campaigns, market and promotional research, and
strategy development.
Accomplishments:
. Formulated and coordinated all marketing activity in conjunction with
internal/external staff
. Advised staff, management, and clients on factors affecting the
marketability of services
. Strategically selected effective trade shows for increasing company
visibility and profit
. Planned and managed events throughout the world, such as London,
Amsterdam, Moscow, NYC, etc.
. Analyzed operational quality, specifically as related to equipment usage
and inventory levels in order to determine areas of material loss and
suggesting corrective actions
. Monitored the daily activity of members of the marketing team, verifying
progress and accomplishment of checkpoint objectives
. Coordinated services with other marketing teams in the design of
interactive marketing tools
Marketing Project Manager, 12/2006 to 2/2008
Marketing Specialist, 2/2006 to 12/2006
[pic]
KBSG-FM, Seattle, WA - Oldies Radio Station
Promotions Coordinator, 7/2004 to 1/2006
Supervised 15 part-time street team employees as well as coordinated
station events. Responsibilities revolved around special event planning,
advertisement coordination, and other services for one of Seattle's top ten
radio stations. Effectively managed and developed marketing strategies that
positively impacted overall corporate image.
Accomplishments:
. Managed radio station services, ongoing events, and other elements
included within marketing campaigns and promotional materials.
. Researched and presented information regarding market data and radio
competitors
. Planned and developed a community-based event schedule for over 20 part
time employees
Technology
Software: Salesforce, Constant Contact, Google Adwords, Word Press, Drupal,
ACT, Adobe Creative Suite, Cision, Moz, Basecamp, MS Office
Education
university of washington, Seattle, WA
BA, Communication, 12/2003
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