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Summary of Skills:
. Communicated through visual information
o Over seven years experience in communications through visual
means.
o Over seven years experience in visual information, visual
presentations, writing and editing.
. Used analytical tools such as Hootsuite, Webtrends, Google Analytics,
Google Adwords, and Omniture to strategize projects and build a
greater reach for various organizations.
. Designed web pages, exhibits, pamphlets, and magazines.
o Five years experience as a project manager.
o Four years experience as a Webmaster.
. Applied working knowledge and principles of visual designs and
technical characteristics associated with various methods of visual
display.
. Presented subject matter information in a visual form that will
successfully convey the intended message to, or have the desired
effect on, the targeted audience.
. Communicated and disseminated visual informational materials to the
general public or specialized target groups.
o Seven years experience in designs and layout product
illustrations in the form of charts, graphs, diagrams, maps,
viewgraphs and overlays using traditional technologically,
advanced media and computer generated outputs.
. Determined the types of multimedia production work required by
analyzing and developing project goals for effective interactive
multimedia design.
. Performed administrative tasks to include timely reporting,
maintenance of records and files concerning production, equipment, and
supplies.
. Designed databases.
. Wrote press and media statements/releases.
. Operated with proficiency in Photoshop, Quark, Corel Painter,
Illustrator, Image Ready, Macromedia (Fireworks and DreamWeaver,
Contribute), Constant Contact, FTP Client, Umbraco, Avectra, Go to
Meeting, phpAdsNew, Filemaker, Sharepoint, and 508 compliance rules.
Professional Experience:
Sapient
Arlington, VA
Associate Marketing Strategy & Analysis
06/14-10/14
. Responsible for managing public relations, internal communications,
and strategic messaging efforts across the organization.
. Worked closely with executive leadership team to drive industry
recognition, thought leadership, and support high profile events.
. Found innovative ways to manage, measure, and advance communication
channels and organizational initiatives.
. Worked in cross-talented teams inspired to design creative marketing
initiatives to achieve optimal, measurable results.
. Utilized creativity in presentations, writing skills in message &
campaign development, as well as communicate effectively across
different mediums.
. Demonstrated innovative and analytical approaches to solving problems.
Somtel International
Hargeisa, Somaliland [remote]
Manager of Digital Strategy
8/2013- 06/14
. Conducted research and trend analysis to guide the organization's
strategy and planning for business development through the use of
Google Analytics.
. Served as webmaster to oversee the development of the organization's
website, to include: copy, design, layout, styling, and images in
compliance with the organization's branding guidelines.
. Created social media strategies to engage target audience via social
media platforms as a means to gain momentum for user involvement.
Developed email marketing campaigns to drive potential and current
consumers to take advantage of promotional and new products or
development.
. Responsible for monitoring website traffic and evaluating analytics to
implement an effective search engine optimization strategy to improve
website visibility and increase visits to website and social media
platforms
State Department Federal Credit Union
Alexandria, VA
Digital Media Strategist
1/2012 - 8/2013
. Developed targeted social media strategies and enhance the digital
footprint of SDFCU through the use of monthly Google Analytic
reporting.
. Digitally integrated brands and messages in order to improve the
usability of technology tools-to include facilitating the development
of innovative mobile banking applications.
. Oversaw and managed website architecture and overall user experience
through the timely updating of product information.
. Acquired and maintained new vendor relationships to develop digital
products that enhance the member experience and deliver additional
value to users.
Korea Economic Institute
Washington, DC
Associate Director of Communications and Media
5/2010 -
4/2011
. Managed analytic data reports using web (Google Analytics) and social
media (Hootsuite) integrated tools.
. Disseminated communications and marketing management that included:
management of social media, email, print, and internet marketing and
communication efforts. I was responsible for all enhancement efforts
in the delivery of KEI resources and products to an expanding
audience.
. Designed and created multimedia elements depicting technical
instructional materials utilizing web-based delivery systems, social
networks, media production tools, and alternative multimedia-inspired
methodologies. I established programs and objectives based on
experience with the concepts of instructional systems design and
quality training delivery.
. Served as chief website manager and oversaw content management,
planning and launching redesign, enhancement efforts, regular
management of staff and vendors; multimedia and social media
interfacing.
. Managed quality control of all organization-specific material.
. Managed and/or designed brand development for publication covers,
event materials, newsletters, and other marketing tools.
. Wrote press and media statements/releases.
. Ensured KEI stayed abreast of new developments in communication visual
information technology and changes, internet and design technology.
. Oversaw intern work within the Communications Department.
Solar Electric Power Association
Washington, DC
Marketing and Communications Specialist
3/2009 - 5/2010
. Built a monthly reporting system using Google Analytics to monitor web
trends and build campaigns around monthly metrics. Also utilized
Hootsuite for twitter monitoring of feeds during seminars and
conferences.
. Served as webmaster, handling all functionality and reported
information.
. Served as project lead for the Social Media Marketing Campaign for
Solar Power International and SEPA ( Facebook, Twitter, LinkedIn)
including the creation of a branding matrix, all marketing literature
for distribution, and a database comprised of over 400 contacts
worldwide resulting in over 600 new social connections.
. Coordinated, produced and distributed a 10 page bi-monthly electronic
newsletter, with membership that exceeds 4,000 members, on worthy
Solar-related topics.
. Created and managed a database for the Marketing and Communications
department, comprised of over 400 media contacts throughout the world.
. Functioned as liaison between the communications department and media
partners, managing, tracking and fulfillment of trade agreements and
managing relationships with a core list of vendors for the department.
Baltimore City Dept. of Transportation (1 Year Term Contract)
Baltimore, MD
Community Liaison
3/2008 - 2/2009
. Managed and coordinated the production of materials for special
events, meetings, and presentations including but not limited to:
flyers, signs, and graphic displays.
. Advocated and established relationships, built rapport with community
leaders and organizations by supporting the identification and
implementation of DOT community initiatives to distinguish DOT as a
committed stakeholder.
. Served as an internal consultant applying knowledge of community
issues to meet DOT goals and objectives, in addition to maintaining
reporting, problem-solving, and working relationships with the
Director and key staff.
National Assoc. of RV Parks and Campgrounds (Relocated to Denver, CO)
Falls Church, VA
Marketing Communications Specialist
1/2007 - 3/2008
. Managed and redesigned member website (www.arvc.org) and consumer
website (www.gocampingamerica.com) through the use of a content
management system, including: editing verbiage for written web
content, uploading images, updating events calendar, and maintaining
banner advertising for both websites.
. Creating and distributed monthly and quarterly electronic
communication to members (via constant contact).
. Researched and effectively increased website traffic by utilizing
Search Engine Optimization (SEO).
Education:
Bachelor of Arts in Communications, 2006
McDaniel College, Westminster, MD
LunaMetrics - Google Analytics Training, 2013
Google Analytics 101(beginnger), 201(intermediate) and 301(technical
implementation)
Google Adwords 101
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