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Click here or scroll down to respond to this candidate Candidate's Name , MSW
Street Address
Telephone: PHONE NUMBER AVAILABLE ~ E-mail: EMAIL AVAILABLE
EXECUTIVE SUMMARY
D'edra is a dynamic and versatile Communications Project Manager who holds
a Bachelor's Degree in Communications, a Master's Degree in Social Work,
and offers more than 19 years of professional experience. She is an expert
in Content Creation, Corporate Communications Development, Technical
Writing, Instructional Design, Content Auditing and Strategy, General,
Line, and Developmental Editing, Proposal Writing, and Manuscript
publication. She is proficient in content management using various CMS
systems such as Documentum, CQ5, SharePoint, Omniture SiteCatalyst,
WordPress, and Joomla. She possesses acute knowledge of content evaluation
and publication, including SEO best practices and adhering to in-house,
APA, MLA, AMA, Chicago, and Turabian style guidelines. She has strong
analytical ability, reading acumen, writing proficiency, and persuasive
aptitude. She also has excellent organization and collaboration skills and
can work well in a fast-paced environment. She oversaw the editorial needs
for corporate communications divisions, wrote, and edited copy for internal
and external business communications, including development plans,
executive profiles, articles, newsletters, press releases, and marketing
collateral. She has also developed and managed Web content for a diverse
group of business Intranet and Extranet networks/platforms. D'edra also
works alongside social science investigators to conduct relevant and
contemporary research. She has one (1) published literature review in
Health & Social Work (2012).
PROFESSIONAL EXPERIENCE
2012-Present
The Bartech Group
Client: Verizon Wireless
Project Management Professional
. Create, develop, and manage content for organization's web presence
using Documentum and in-house systems
. Collaborate with other staff within the Learning & Development
Division to define Verizon Wireless' long-term strategic business plan
while adhering to the business development strategy
. Identify corresponding content between two different content platforms
by performing rigorous searches various web platforms
. Document processes and procedures for desktop and mobile applications
. Perform Content Analysis to define communication approach and
determine new online content needs
. Work cross functionally with the IT Team to identify relevant taxonomy
and information architecture for new Intranet platform
. Write original Website content and rewrite existing content based on
relevant topic material
o Write content for meta keyword and description tags
. Optimize Web pages for search engines
. Implement redirects for specific landing pages
. Perform pre- and post-usability tests
. Evaluate Websites for strategy, readability, legibility, findability,
interactivity, and credibility
. Formulate metrics to analyze authorship contribution within the Online
Reference and Communications Team
. Utilize community Web-based services to supplement agent discovery
experience via SharePoint, InfoManager, and other media services
. Publish urgent communications and transmit associated internal
communications announcements
. Integrate community visualization services, i.e., Web Mapping Services
. Maintain and develop individualized production calendar for all Web
properties
. Enable information searchable via various categoric methods
1992-October 2011
Ernie Banks International, Inc., Marina Del Rey, CA/New York, NY
Positions held: Managing Editor; Special Projects Manager; Special Projects
Coordinator
Managing Editor/Editorial Specialist
. Wrote, edited, and project managed Web site content, including change
requests, identified defects and published urgent communications
. Developed content strategy for rich content/functionality modules
. Devised navigation structure and content for product pages
. Utilized SharePoint initiatives in Deployment Planning Services,
migrations, content and document management systems, line of business
integration, custom web parts, and "Web 2.0" functionality
. Produced RFPs and other contract-related communications
. Ensured content compliance with in-house style guide, brand, and
design guidelines
. Assisted in preparing long-term plans and goals for content
development, including standards and guidelines, based on the
company's goals and internal and external input from executives and
stakeholders
. Analyzed and proposed new ways in which EBI, Inc., might use its Web
sites and the Internet to execute its mission more efficiently and
effectively, utilizing reports generated from Omniture SiteCatalyst
. Used knowledge in SEO to evaluate the content of the Web site
Special Projects Manager
. Wrote copy for corporate communications division such as brochures,
executive profiles, press releases, newsletters, and marketing
collateral
. Oversaw the editorial needs for corporate communications division,
including writing and editing copy for internal and external business
communications, marketing collateral and development, and special
events
. Planned content creation and management, conducted editorial content
management and launched and oversaw domestic and international
marketing campaigns
Special Projects Coordinator
. Created and maintained Hall of Fame Sports Directory and co-developed/
implemented marketing content for sports events, health and
educational forums, and fundraiser efforts for non-profit entity
. Prepared press releases for special events and coordinated
ascertainment events and celebrity golf tournaments
Additional Experience
1998-Present (Consultancy)
Clients: Rutgers University, 500 Home Run Club, The Dweylan Group, College
Summit, Excerpta Medica/Reed Elsevier, Williams Enterprise Productions,
McGraw-Hill, Saint Francis Hospital/ Medical Center, Harper Collins,
Macmillan, SpeakWrite Publications, Rutgers University, Middlesex County
College
Editorial/Writing Consultant/Contractor
. Work as an Editor-in-Chief to create and maintain Web site content,
including content revision and republishing while handling the
production timelines, deadlines for projects, Web content auditing and
strategy initiatives for Speak Write Publications
. Maintain full responsibility for the business development division,
including identifying new business opportunities and developing new
products and services (e-books, webinars, workshops)
. Edit technical documents such as case studies, white papers, manuals,
guides, e-Books, and special projects
. Provide editorial consultancy services for term papers, reports,
theses, and dissertations
. Work as Research Associate and perform literature search and reviews
as well collaborated with external agencies such as CDC, NIH, and
state and local divisions to gather data for Rutgers University/Center
on Violence Against Women and Children studies
. Draft manuscripts for original research, retrospective, and
prospective studies
. Create and edit health-related content for articles, websites, and
collateral
. Created Web site content, wrote and edit marketing collateral and
performed Web site content strategy and auditing for 500 Home Run
Club, which resulted in increased membership and business
opportunities
. Wrote content for Corporate Engagement Group, facilitated structured
writing techniques and skills for free, expository, story, and media
essays
. Taught Reading Comprehension and Expository Writing courses at
Middlesex County College
. Tutored ESL students in Expository Writing at Rutgers University
. Gathered data and division information for content review and
analysis; Co-wrote and maintained content for the Annual Report for
Saint Francis Hospital and Medical Center
. Edited marketing materials for promotional campaigns and events for
HarperCollins Publishers
EDUCATION
. Master of Social Work (Research), Rutgers University, New Brunswick,
NJ, 2007, GPA 3.93/4.0
. Bachelor of Arts in Communications, Rutgers University, New Brunswick,
NJ, 1992,
GPA 2.7/4.0
HONORS & ACHIEVEMENTS
. Graduated with Honors, 3.9 GPA, May 2007
. Chancellor's List, May 2006
. National Dean's List, May 2005
. Received academic sponsor for William Paterson Literary Contest, 1990
. Edited national best-selling books
TECHNICAL SKILLS
Microsoft Word, Excel, PowerPoint, Sitecore, Documentum, CQ5, WordPress,
SharePoint, PageBuilder, Omniture SiteCatalyst, Joomla, Drupal6, Visio,
Lotus Notes, Outlook, GroupWise, Basic HTML
ONLINE PORTFOLIO (Partial)
. http://www.SpeakWritePub.com
. http://www.500hrc.com
. http://www.erniebanksliveaboveandbeyond.com
. http://www.stfranciscare.org
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