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Click here or scroll down to respond to this candidate Candidate's Name
Street Address Long Drive Ln.
Loveland, OH Street Address
PHONE NUMBER AVAILABLE
www.wordsbymelissa.com
EMAIL AVAILABLE
SUMMARY
. 12+ years experience in web content, copy editing, marketing
copywriting, and e-commerce management
. 5+ years experience in technical writing for software applications
. Knowledgeable in best practices for online writing, SEO, web
usability, and social media
. BA in English Literature, Minor in Journalism/Professional Writing
. Demonstrates precision, accuracy, and meticulous attention to detail
PROFESSIONAL EXPERIENCE
WORDS BY MELISSA - Cincinnati, OH
2007 - Present
Freelance Copywriter & Editor
Provides a wide range of clients with writing and editing of:
. Web page content
. Blog articles
. Marketing collateral (brochures, postcards, fliers, etc.)
. E-commerce content
. Sales letters/landing pages/marketing emails
. Press releases
. Executive summaries and bios
ADWEEK - New York, NY
2014 - Present
Freelance Reporter
. Provide timely articles on breaking advertising-related news
. Liase with staff editors and news sources to ensure accuracy
. Adhere to Adweek's style guide and procedures
CORNERSTONE BRANDS - Cincinnati, OH
Feb. 2003-March 2008
E-Commerce/Web Content Manager
. Managed all online content development for Frontgate.com and
GrandinRoad.com, two of Cornerstone's leading brands
. Coordinated the transition from print to web for 40+ catalogs (3,000+
products) per year, developing additional online content as needed
. Optimized all online content for Search Engine Optimization and web
usability
. Managed the efforts of three Online Production Coordinators; worked
closely with other departments throughout the company to ensure
content accuracy
. Performed rigorous testing and quality assurance of web content and
functionality
. Coordinated the online merchandising placement of products within web
categories
. Managed all operational and administrative web functions
. Provided monthly content reports to upper management
. Served as Webmaster resource to resolve customers' technical issues
RIPPE & KINGSTON - Cincinnati, OH
July 2000-Feb. 2003
Technical Writer/Trainer
. Developed technical user manuals for a legal management software suite
. Transitioned print manuals into online format using RoboHelp software
. Created marketing materials and newsletters for a wide client base
. Traveled to client locations to lead on-site training sessions
PROCTER & GAMBLE - Cincinnati, OH
Jan 2000-July 2000
Marketing Assistant
. Developed proposals for market research initiatives
. Assisted with focus groups and office management functions
EDUCATION
BA in English Literature, Minor in Journalism & Technical Writing
University of Cincinnati - December 1999
ADDITIONAL TRAINING & EXPERIENCE
. Well-versed in Search Engine Optimization strategies (keyword
research, SEO copywriting, meta tags, meta titles, meta keywords,
etc.)
. Proficient in various E-commerce Content Management systems, HTML,
FTP, Excel, MS Project, PowerPoint, Dreamweaver, RoboHelp, Outlook,
Web Positions Gold, Omniture, Lotus Notes
. Attended intensive training seminars in online and print copywriting,
Search Engine Optimization, Lotus Notes software suite, PhotoShop, and
HTML
. Freelance projects have included writing catalog copy, editing for
publishing houses, drafting professional newsletters, and proofing
graduate theses
. Have published articles in local and national magazines
References & Writing Samples Available Upon Request
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