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| | Click here or scroll down to respond to this candidateCandidate's Name
E-Mail: EMAIL AVAILABLE
Phone: PHONE NUMBER AVAILABLE
Summary
During my years in the newspaper business, I worked as both a writer and editor, in
both sports and news. under tight deadline pressure.
As both sports editor at the Indiana (Pa.) Gazette and a copy editor/columnist at The
Times of Trenton, I made daily decisions on overall coverage and designed and
produced thousands of pages and special sections.
With the media industry changing, I have mastered the digital world. Web marketing, the
use of all Social Media platforms, video, TV and radio production have all moved to the
forefront with me at the center for several clients. Name the form of marketing,
promotion or media exposure and placement and I deliver a successful and diversified
campaign. I can professionally adapt my skill set to whatever is needed.
As I look at the media now, in my roles consulting front-offices of numerous sports
teams and business owners involved in a changing media world, accuracy is indeed the
most important facet of anything we do. I began my role as a Web Content Writer in
2000 in producing both Peterson's and www.nj.com's first on-line offerings. I have
extensively used Word Press.
Specialties
Media Relations, Community Relations, Writing, Editing, Reporting, Budgeting, Word
Press, News Planning, Negotiating Radio-TV Broadcast and Advertising Contracts for
clients, Meeting Deadlines, Proofreading, Layout and Design with both Print and Web,
Management of Web Sites, Sports Event Management, Web Copy, Web Reporting,
Internet Video production and delivery, Social Media Monitoring, Marketing and Legality,
Crisis Management, Lead Generation and Sponsorship, Word-Processing and Adobe
CC Publication software. Certified Social Media Monitor.
Experience
Principal at Riverside Media Consultants
February 2008 Present
Serve clients in the sports, entertainment, educational and transportation industries.
Issue press releases and am responsible for promotions with both traditional and Social
Media. Assist in Web site design and maintain several sites on client request. Clients
have appeared on national television - FOX, CBS, NBC, PBS - and been featured in
major newspapers such as the New York Times and Boston Globe. Consulted on
award-winning televised feature program that appeared on the Australian Broadcasting
Company in Fall 2013. Obtain sponsorships for my clients and assist in all marketing
efforts. Conduct Continuing Education Social Media classes at Bucks County
Community College. Current and past client list includes Alexanderia the Great, the
premier female escape artist, US 1, Intellisphere, Philadelphia Business Journal, Major
League Baseball Advanced Media, SBRnet, National Institute for Social Media, Trenton
Freedom, Trenton Titans, Trenton Steel, Pinstriped Prospects and Instream Sports.
Correspondent at Major League Baseball Advanced Media
March 2007 Present
Contribute features on Major League Rehabilitation Assignments, Spring Training,
Provide game coverage on deadline. In-Season Player Features and Futures Game
Selections. Provided coverage of Alex Rodriguez Rehabilitation and Suspension. Have
also written weekly notebooks for various leagues within Minor League Baseball -
including the South Atlantic, Pacific Coast, New York-Penn and Appalachian.
Copy Editor and Columnist at Times of Trenton
June 1986 - February 2008
Designed daily sports section, edited and paginated stories and served as community
liaison. Assigned and designed coverage of area events. Originated and produced
Sports Media column and Eastern League Baseball column. Contributed several feature
stories to business section. On-line clips of over 1,000 stories and columns can be
found in the archives section of www.nj.com/times. Utilized several pagination software
packages. Hired and managed intern staff.
Internet Columnist at Trenton Thunder Baseball Club, AA Affiliate of the Yankees
March 2007 - September 2011
Wrote BaseLines blog, which was one of the first weekly Internet columns. Featured
coverage from Spring Training and behind-the-scenes player profiles on
www.trentonthunder.com for five seasons.
Host Under The Skin at New Century Television
October 2007 - April 2008
Weekly 30-minute sports-talk show with guests ran for 17 weeks on the Web. Shows
can be viewed at http://newcenturytv.biz/undertheskin/index.html .
Staff Writer at Peterson's
June 1999 June 2005
Wrote articles and features for top science programs at American and foreign colleges
and universities. Subjects included sol-gels, cancer research and archeology and were
posted on www.petersons.com at that time Produced hundreds of specialty articles for
summer-camp and academic-related clients. .
Education
Indiana University of Pennsylvania
B.A., History; Minor English/Journalism
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