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Click here or scroll down to respond to this candidateCandidate's Name , BBA, MBA PHONE NUMBER AVAILABLE
EMAIL AVAILABLE
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Executive Summary
I am a senior Marketing and Strategy leader with over 15 years of B2B and
B2C marketing and communications management experience in the Canadian
telecommunications industry, 6 in the wireless sector. Over the past 20+
years, I have consistently demonstrated skills in strategic management,
business planning, project management and business development. I have a
deep knowledge of marketing in Canada, most specifically in the Quebec,
Ontario and Atlantic Provinces markets.
I am a perfectly bilingual, mobile, passionate, dynamic, customer-oriented
and an accountable multitasker. I am known for effective results
orientation, goal and objective attainment, team spirit and
multidisciplinary team management and coaching. Through my participative
and inspired leadership, I am a vision mover who ensures that goals,
strategies and tactics get delivered on time and on budget. Winner of
several awards, including the President's Club twice, and the CMO's
excellence in innovation award.
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Expertise
|Marketing, Business, |Take to market and |Brand Building and |
|Strategic Planning |media mix |Notoriety |
|Market Assessment and |B2B and B2C markets |Channel management |
|Management | | |
Key Skills
|Team Leadership (3-18 direct |Budget Management |Team work and influence |
|/ indirect) |($2-24M) | |
|Customer focus and marketing |Results Orientation |Business Acumen |
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Academic Profile and Continuing Education
|1999 |Executive Master's in Administration (EMBA) - Strategy, Marketing |
| |and Leadership |
| |Queen's University, Kingston, Ontario |
|1981 |Bachelor's in Business Administration (BAA) - Marketing |
| |Bishop's University, Lennoxville, Quebec |
|1979 |Dipl me d' tudes coll giales (DEC) - Languages and Literature |
| |Champlain Regional College, Lennoxville, Quebec |
|1982-2012|Professional training in sales, project management, marketing, |
| |market analysis, communications, marketing communications, |
| |marketing strategy, pricing strategy, media relations. |
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Career Overview
Rogers Communications Inc. 2014
Director of Regional Marketing - B2B and B2C Wireless Markets - Quebec
(Contract)
Quebec Symphony Orchestra 2013-2014
Director or Marketing, Communications and Business Development
Xplornet Communications Inc. 2007-2013
Senior Leader, Regional Marketing - Consumer Markets - Eastern Canada
Bell Canada 1982-2007
General Manager, Marketing and Communications - Operational Strategy - Bell
Nordiq - Quebec and Ontario (2006-2007)
Director, Marketing and Communications - Enterprise Business Market - Bell
Mobility - National Level (2005-2006)
Director, Marketing and Communications - Shared Services - National Level
(2003-2005)
Director, Marketing and Communications - Consumer Market - Quebec and
Ontario (2000-2003)
Associate Director, Marketing - SMB - Product Launch and Management -
Quebec and Ontario (1998-2000)
Associate Director, Marketing - SMB - Planning and Performance Management -
Quebec and Ontario (1989-1998)
Senior Sales Executive, Business Development - Business and Para-
Governmental Markets - Quebec (1982-1989)
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Detailed Professional Experience
Rogers Communications Inc. 2014
Director of Regional Marketing - B2B and B2C Wireless (Contract)
In this role, I was responsible for both the Consumer and Business
segments, and ensured end-to-end regional management of plans to protect
and grow our existing base, as well as acquire greater than our fair
share of new clients.
. Oversaw the building and leveraging of sales channel and partner
relationships to maximize positive brand exposure, awareness campaign
planning and execution, competitive intelligence and information
dissemination, as well as customer and market intelligence. ??
. Lead the efforts of a team of five senior marketing professionals
around regional offer development, go to market, drive to store,
results analysis and sales gap action plan development and tactical
execution; as well as the identification of regional sponsorships,
their development and successful execution
Quebec Symphony Orchestra 2013-2014
Director of Marketing, Communications and Business Development
Lead a team of 6 marketing and communications specialists, with an
objective to increase sales revenues as well as reinforce the orchestra's
positioning and image in Quebec City's cultural landscape. ??These
activities included:
o The development and management of strategic marketing orientations
as they reinforce the Orchestra's global revenues: ticketing, fund
raising events, sponsorships, donations, etc.?
o Communications, public relations, media relations, media
placement, advertising campaigns, etc. ?
o Business development as it relates to sponsors and media.
Xplornet Communications Inc. 2007-2013
Primary supplier of High Speed Internet service in all rural regions across
Canada
Senior Leader, Regional Marketing - Consumer and Business Markets -
Eastern Canada
Developed and implemented the launch strategy and the marketing
communications plan related to the deployment of high speed Internet
service in Eastern Canada (Quebec and the Maritime provinces)
. Developed and implemented the strategic plan for the positioning,
communications, public relations, marketing and strategy needed in the
development and increased recognition of our brand and the growth of
our customer base. Led a 3-person marketing team and managed an annual
budget of $3.6M. Results: Brand recognition improved from 10% to 60%;
market penetration from 7% to 40%
. Developed the National Distribution Channel Strategy including key
performance indicators and bonuses
Bell Nordiq 2006-2007
General Manager, Marketing Operations Strategy - Quebec and Ontario
In charge of providing recommendations to drive the Bell Nordiq marketing
team toward an approach based on competitive markets.
. Developed the Future Mode of Operations strategic plan including
strategic and tactical recommendations in matters of internal and
stakeholder communications, public relations, marketing, new product
launches for the 90-people marketing organization,
. Developed strategic organisational recommendations and tactics
regarding: transition, competency assessment and training, an
organizational structure and roles & responsibilities.
. Delivered recommendations on CRM, campaign management/decision tools,
and financial treatment of bundles.
Bell Mobility 2005-2006
Director, Wireless Marketing - Enterprise Market - Wireless Solutions -
National Level
Led a team of 15 Bell Mobility marketing professionals responsible for:
. Successful delivery of 2005 gross activations of 275K and revenues of
$600M: 5% above targets.
. Development, communication and delivery of:
o 2006 strategic marketing plan.
o 2006 tactical plan, including programs and campaigns to reach 2006
aggressive activations, revenues and EBITDA targets.
Bell Canada 1982-2005
Director, Marketing and Communications - Shared Services - National Level
(2003-2005)
. Planned and oversaw corporate events (such as Bell's 125th
anniversary)
. Managed customer databases, technology research and monitoring,
competitive analyses, market assessment, training
. Led and directed a team of 18 direct and indirect marketing
professionals and managed a budget of $12M
Director, Marketing and Communications - Consumer Market - Quebec and
Ontario (2000-2003)
. Developed and implemented the communications and marketing plan for
the consumer market, including stakeholder internal and external
communications, public relations, advertising, and segment management
. Developed and deployed CRM strategy, tools and processes to 12,000
customer contact center service clerks, encompassing Key Customer
Identifier, Bell's first Bundle, One Bill and One Contact projects,
resulting in a 40% technology adoption rate and sales increase of 28%
per call in 12 months.
. Led and directed a team of 15 direct and indirect marketing
professionals and managed a budget of $24M.
Associate Director, Marketing - SMB Market - Product Launch and
Management - Quebec and Ontario (1998-2000)
. Created, communicated and implemented the strategic and tactical plan
in electronic business for Bell
. Developed and implemented the product development, marketing and
communications plan in electronic commerce for small and medium
business
. Managed a team of two collaborators in developing electronic commerce
opportunities
. Successfully negotiated of a reseller agreement with two electronic
commerce suppliers
. Led the deployment of an online product catalogue and supported the
launch of 15 additional offers in electronic commerce
. Results: New revenue generation of $26M via online catalogues & the
electronic commerce network with a positive EBITDA.
Associate Director, Business Development Planning - SMB Market -
Performance Planning and Management - Quebec and Ontario (1989-1998)
. In charge of planning and coordinating all activities surrounding the
planning of business development and sales team performance management
- Bell Canada sales program performance assessment and analysis for
the Quebec and Ontario SMB, Enterprise and vertical markets in
education.
. Collaborated in developing a strategic plan, and implementing key
performance indicators, procedures and audits targeting deadlines and
deliverables excellence.
. Developed and implemented balanced scorecards, sales reports, sales
pipeline tools, vertical market analytical methodologies, annual
business and strategic plans, recognition programs and sales contests.
. Developed and implemented business transformation programs, including
the Sales Telework project; as well as the successful change
management / communication with all Business office customer service
reps, in collaboration with the in-house union, of new business
processes and tools.
. Managed and directed a team of 18 direct and indirect managers and
sales support coordinators.
. Managed a $7.5M operational budget.
Senior Sales Executive, Business Development - Business and Para-
governmental Markets - Quebec (1982-1989)
. 5-10% annual sales growth in SMB, large business and institutional and
para-governmental markets (health, education, municipalities)
Professional Affiliations
. Member of the Board of Directors of the Fondation du Montr al Inc.,
2003 to 2013
. Chairperson, Quebec Chapter of the Association of Canadian Women in
Communications, 2006 to 2009
. Chairperson of the organizing committee of the Bell Walk for Kids for
Jeunesse j' coute, 2008
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