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Click here or scroll down to respond to this candidateLAWRENCE E. HICE JR.
Street Address SW Little Talbot Ct. Port Saint Lucie, FL PHONE NUMBER AVAILABLE EMAIL AVAILABLE
Sales/Marketing Professional
15 Years of Experience
Dynamic and results orientated professional, with a successful track record in sales and management. Articulate and persuasive in working with clients as well as soon to be clients. Continually has exceeded ALL corporate sales goals, while also managing a sales and support staff.
Career Accomplishments
Increased sales from $6MM to over $15MM. (Triple D Marble & Granite)
Led own sales and sales territory, to represent over 65% of total sales. (Triple D Marble & Granite)
Took company from a start up with $0 income to over $24MM in two years. (Willoughby Supply)
Responsible for personal sales territory that accounted for 15% of sales. (Willoughby Supply)
Increased gross income of company by 50% increasing clients by 65%. (All Media Design Group)
Increased full-time enrollment by 55% which led to the highest enrollment in school history. (Myers Univ.)
PROFESSIONAL EXPERIENCE
2009 - Present TRIPLE D MARBLE & GRANITE, Fort Lauderdale, FL
Sales Manager/Outside Sales
Provide sales/leadership and direction for south Florida granite & marble importer.
Implemented strategic pricing which improved profitability. Pricing improved gross sales by 7%.
B2B sales and marketing to both small and national accounts.
Sold exclusively to large national home builders as well as general contractors and architects.
Created marketing & promotion to drive company sale.
Motivated & lead sales/estimating team of three.
Improved operating income, by developing and deploying a stage fabrication setting that enabled company to fabricate and install in 50% less time, increasing output as well as increasing cash flow.
Expanded sales territory through maintaining accounts, customer service & introducing product & strategic pricing designed to increase sales to new accounts.
Exceeded sales goals the past three years by over 10% each year.
Maintained and grew own sales territory. Personal sales accounts for over 65% of total sales.
Serviced existing customers while closing on new business.
Oversee bidding process for all outside projects.
2005 2009 WILLOUGHBY SUPPLY, Deerfield Beach, FL
Director of Sales/Marketing
Lead regional sales team of multi-branch start-up roofing distribution company.
Created sales structure and devised functional departments (inside & outside sales).
Led sales from a startup company (0 in sales) to gross sales of over $24MM in two years.
Sales team of 6 made up over 80% of gross sales.
Oversaw all pricing and purchasing programs.
Created marketing and promotions to drive company sales.
Identified and launched new product lines and services to market.
Managed key vendor negotiations and purchasing decisions for Florida.
Implemented purchasing procedures and budgets for branches.
Analyzed customers requirements and promoted company s products to exceed expectations.
Created sales territories and distribution area.
Responsible for own territory and sales which accounted for 15% of total sales.
2000 - 2005 ALL MEDIA DESIGN GROUP, Cleveland, OH
Director of Marketing & Sales
Lead marketing team for multi marketing company.
Developed company with 4 clients to over 25 local companies, including Shell Oil for the area.
Responsible for maintaining current accounts while developing new strategic partners.
Grew company from less than $1MM in billing dollars to over $6MM dollars in sales.
Responsible for creative, including but not limited to: radio ads, TV ads, billboards,
printed point of sale material, etc.
Managed media & outdoor marketing initiatives for all clients.
Managed a team of 3 professionals.
Responsible for purchasing all media buys, (radio, tv, print, billboards, etc) for all clients.
Clients ranged from National account for gas and oil (Shell), auto dealerships, local tire and auto care companies, restaurants and special events.
1988- 2000 MYERS UNIVERSITY, Cleveland, OH
VP of Marketing/Director of Admissions
Created organization structure device to increase enrollment and revenue.
Full marketing budget responsibility. Responsible for over $300 K.
Managed and led professional team of twenty. This included off campus sites, as well as on campus admissions staff, financial aid staff as well as advisors.
Implemented program to strategically introduce the University to markets that traditionally were overlooked. These were off campus sites that included negotiating rental space, hiring staffs, marketing area and admitting students. This initiative of off-campus sites increased the college s revenue by 35%.
Created & managed a scholarship initiative that increased revenue & provided a bridge to local companies for a strategic revenue stream. What this accomplished was to MAXIMIZE the number of students in each class thereby maximizing the schools revenues.
Increased enrollment on all campuses by 5% to 12% (1994-2000).
EDUCATION
Bachelor of Science in Business & Management, 1988, Myers College, Cleveland, OH
Proficient:
Microsoft Word, Excel and Outlook.
Volunteer:
Youth Sports, High School Football.
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