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Click here or scroll down to respond to this candidate Candidate's Name
https://LINKEDIN LINK AVAILABLE
Summary
My career began in advertising at a mid-sized firm in Manhattan, then worked at Grey Advertising
marketing packaged goods and endless new business pitches. In 2011, I started my own agency
based in New Yorks Hudson Valley.
Well versed in the fields of content marketing, public relations, search engine marketing and advertising.
Extensive experience developing engagement strategies and developing impactful content, blog posts,
content series, and videos.
S kills
Proven track record building relationships
Articulate, creative problem solver
developing creative content initiatives
Smart data analysis and insights optimizing
Strategic planning, placement and negotiations
outcomes
of media
Improve brand value with memorable multi-
Media intelligence analysis to maximize ROI
media campaigns
Professional Experience
Hudson Valley Public Relations, Beacon, NY Director of Media Marketing, 2011 to Present
Developed marketing programs utilizing an integrated approach to build brand value and revenue.
Clients in health care, not for profits, tourism and emerging technology.
Agency of Record, Advanced Podiatry Associates of the Hudson Valley
Oversee planning, development and implementation of all internal and external marketing
strategies, media communications, and public relations activities.
Advertising campaign integrated print, television and online content marketing increased
awareness resulting in record high patients, retention and market expansion.
Successfully re-branded health care provider establishing new brand as leaders in region.
Sales materials developed to nurture partnerships for referrals leading to a steady stream of
new business and market penetration.
Project Management, Amtrak New York By Rail
Directed the format, design, content and optimization of a new digital magazine.
Successfully developed digital advertising strategies that drove ad sales leading to a 30%
increase in the magazines profitability.
LeapFrog Web Marketing, Latham, NY Digital Marketing Manager, 2009 to 2011
HubSpot, Cambridge, MA - Inbound Marketing
Spearheaded Search Engine Optimization (SEO) efforts for website redesigns and landing
pages resulting in top search rankings.
Increased B&B bookings 300% versus year prior executing a web lead generation and
publicity campaign.
Education
2 009
M A Corporate Communications | Baruch College, New York, NY
Washington Center Program | Washington, DC
B S Marketing | Syracuse University, Syracuse, NY 1 989
Candidate's Name
31 Mountain Lane Cell: PHONE NUMBER AVAILABLE
Beacon, NY 12508 EMAIL AVAILABLE
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