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Click here or scroll down to respond to this candidate S UE RIDGEWAY
Street Address S. Willow Court
EMAIL AVAILABLE
Centennial, CO Street Address
E XPERIENCE AREAS OF EXPERTISE
DaVita/Falcon Physician
FEBRUARY 2014 - Marketing/communications
MARKETING MANAGER
P RESENT
strategy and execution
Grow revenue and increase market share as marketing lead for one
of DaVitas strategic business initiatives: as leader saw growth of
product adoption by over 30%.
Conceive, nurture and execute on overall marketing strategy to grow Email marketing copy and
customer base and increase retention.
campaign execution
Create, develop, execute and manage all creative, media,
communications and events.
Produced award-winning submissions for Stevie, Golden Bridge
Web strategy/content
awards and Fierce Innovation/Healthcare award.
Mentor and manage marketing team; doubled team under my
tenure.
Direct mail
JANUARY 2013-
Assoc. of periOperative Registered Nurses
FEBRUARY 2014
MARKETING MANAGER
Newsletters
Developed, implemented and executed communication plans and
promotional tactics to market products and services to the
Ambulatory Surgery and Industry markets.
Blogs
Increased ROI across several business lines by designing and
implementing myriad of sales and marketing strategies.
DECEMBER 2012- MARKETING CONSULTANT
JANUARY 2013 White Papers
Wrote, edited and produced email, direct mail, advertising and PR
materials to generate interest in annual meeting.
Increased meeting registration by 20%.
Consistently produced effective materials, had consulting contract
Feature articles
extended twice and then offered full-time position (created
specifically for me).
Affinity XM PR
JULY 2011-
C OMMUNICATIONS MANAGER
DECEMBER 2012
Improved and promoted clients' brand and product messaging.
Social media strategy
Enhanced clients' market strategy and improved market share as
senior copywriter responsible for all direct response emails,
newsletters, websites, promotions, print ads and other marketing
collateral.
E DUCATION
Expanded customer engagement and loyalty through execution of
effective social media strategies took Facebook presence from
UNIVERSITY of MARYLAND
inception to over 20,000 followers.
B ACHELOR OF ARTS
JANUARY 2003-
Mass Communication
Sue Writes Unlimited
AUGUST 2011
MARKETING COMMUNICATIONS CONSULTANT
Enhanced marketing efforts, improved brand recognition, and Please see LinkedIn profile for more details
increased sales for a multitude of clients in a variety of genres. https://LINKEDIN LINK AVAILABLE
Produced exceptional content for: web, blogs, newsletters, email
marketing campaigns and other customer-facing content.
Cultivated client relationships, growing business by 50% and
consistently winning repeat clients.
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