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Click here or scroll down to respond to this candidate Candidate's Name , J.D.
Arlington, VA | Street Address .835.5839 | EMAIL AVAILABLE | http://www.Chiusano.pro
MARKETING & COMMUNICATIONS MANAGER
Versatile Marketing and Communications Manager with 10 years of progressive experience in retail,
manufacturing and local government. Specializes in web and traditional advertising, promotions, event
planning, graphic and web design. Leverages expertise in creating and launching integrated campaigns,
overhauling marketing strategies, and bringing products to market. Utilizes a legal education to navigate
regulations and laws governing the publication of information and to translate complex data, interpret
contracts and negotiate with vendors. Employs excellent communication and relationship management
skills to write presentations and speeches creatively and educate executives, staff and customers about
products.
AREAS OF EXPERTISE:
Google AdWords, Graphic Web Design
Marketing Strategy, B2B & B2C Marketing
Data Analytics, Creative Writing & Direction
Integrated Marketing, Multi-Channel
Event Planning, Trade Shows
Marketing
Promotions, Campaign Management
Multi-Media Marketing, Print & Online
Project Management, Budget Management
Marketing
Client Relationship Management (CRM)
Brand Awareness, Public Relations,
Vendor Management, Contract Negotiation
Communications
Product Launch, Go-to-Market Strategies
Digital Advertising Collateral, Social Media
Search Engine Optimization (SEO)
PROFESSIONAL EXPERIENCE:
Sky King Unlimited, Sarasota, FL August
2012 Present
Marketing & Public Relations Associate and Interim Director
Supported marketing and public relations efforts by creating print and digital advertising collateral,
maintaining website and editing video. Developed and implemented a comprehensive marketing strategy
overhaul. Collaborated with executives, state and local regulatory officials, vendors and community
members to bring Sky King to social media and overhaul the company website.
Promoted to the interim Director of Marketing and Public Relations from 2015 - 2016 overseeing a
budget of
$250k and a staff of 30 (21 store managers and 10 marketing professionals) in 4 states.
Designed and implemented a comprehensive integrated marketing plan by standardizing all
marketing collateral, which reduced customer acquisition costs by 45% while increasing revenue
30% annually for 3 years.
Formed customer focus groups to gather data to create a lexicon of SEO words to be used
in Google
Ads Words t o increase search rankings of the website.
Brought the company to social media with Instagram and Facebook pages being
instrumental in generating new business (particularly in the off-season) and going
forward.
Cut the marketing budget by 50% by transitioning from traditional to digital marketing.
Created and managed a crisis communications team of 5 to respond to customer questions
and concerns thus mitigating any potential reputation risk.
Sarasota Clerk of the Circuit Court September
2014 June 2015
Legislative Policy and Compliance Assistant
Served as lead writer for and legislative analyst to the Clerk and Comptroller. Assisted with the
production of the 2014 Annual Report by working with vendors and interviewing department heads.
Promoted from a Clerk's assistant to lead writer for local bar association newspaper articles
and employee and county court system newsletters.
Managed redesign of Clerks external and internal websites ensuring both adhered to Florida
Supreme Court
requirements and developed and tested the efficacy of bringing the Clerk's message to social media.
C and C Cigars, Bradenton, FL January 2011
August 2012
Marketing Associate
Recruited by the owners of Cusano Cigars, LLC to head the marketing efforts for this spin off company.
Utilized extensive network of industry contacts to announce formation of company.
Partnered with major trade publications, industry organizations and retailers to build brand
awareness.
Launched 15 products nationwide.
Built recognizable brand and grew customer base all within a short time resulting in almost $2M in
first-year sales.
Cusano Cigars, LLC, Bradenton, FL April 2006 December 2010
Marketing Associate
Conceptualized, wrote copy, and provided creative direction, launching new print and online advertising campaigns.
Promoted from an intern to as Marketing Associate working remotely while finishing college full-time.
Discovered issues causing financial loss, as they were marketing to the wrong audience. Presented findings to the
owners and offered easily implementable solutions that slashed the budget by 25%, retained all staff, and
projected a 150% earnings boost.
Assisted with building new marketing team and training 15 employees while redirecting marketing efforts from
B2C to B2B.
Implemented a face-to-face marketing approach that increased the customer base by 75% and revenue 300% within the
first year.
Redesigned company website resulting in a 98% increase in lead generation.
Crafted speeches and presentations given by company owners to clients, trade organizations and national
publications.
EDUCATION:
Suffolk University Law School, Doctor of Law (J.D.), 2012 (While working Full Time)
University of North Carolina, Bachelor of Arts, Political Science, Cum Laude, 2008
CERTIFICATIONS:
Google Adwords, Video, Search, Display, Shopping and Mobile Advertising Certified (2016-2017) and HubSpot Inbound
Certified (2016-2017).
TECHNICAL SKILLS:
Microsoft Office Suite (Excel, Word, Access, PowerPoint); Google Analytics; Adobe Creative Suite (InDesign,
Photoshop, Illustrator); Eloqua; Social Media Marketing (Twitter, Snapchat, Facebook, YouTube, Instagram); WebEx;
Smartsheet; WordPress; Salesforce; MRI Research; MailChimp; HTML5; CSS; Marketo.
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