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Street Address Beacon St. Phone: PHONE NUMBER AVAILABLEToms River, NJ Street Address Email: EMAIL AVAILABLE DIRECTOR & BRAND DEVELOPMENTKnowledgeable and enthusiastic facility director with extensive experiencein operations management, brand development, financial planning, staffing,and training in a retail and spa setting. Strong focus on customer serviceand client relations, dedicated to developing long-term relationships withcommunity partners and patrons to ensure ongoing success. Able to identifyareas for growth, develop feasible plans, and implement with promotional ormarketing activities to increase profitability and brand visibility. Trackrecord of operational and financial success in managing multiple locationsand large teams, while creating unique guest experiences in an innovativeand beautiful spa setting. Areas of Expertise [pic]|Retail and Spa Operations |Brand Development |Client Relationships ||Financial Planning/Analysis|Marketing/Promotional |Startup/Turnaround || |Initiatives |Facility Maintenance ||Performance Metrics |Merchandising and |Customer Service ||Team Leadership |Presentation | || |Training & Mentorship | | Key Skills Assessment[pic]Branding and Marketing - Developing and implementing promotional activitiesthat increase visibility and consumer currency for the site and allproducts and services.Operational Management - Driving positive customer experience and feedbackthrough comprehensive management of staff, inventory, services, andfacilities. Professional Experience [pic]Exuviance Princeton, NJ October 2014 - PresentSpa and salon development . Create and implement spa concepts for the Exuviance brand. . Create and maintain Exuviance brand standards in operations, design, and service for the spa concept.
. Oversee the operations of budgeting, marketing support, service level performance. . Perform ongoing audits to drive excellence in brands, service and productivity. . Continually create, maintain and update branded spa concepts. . Ensure all brand standards are being executed in accordance with Exuviance standards.
. Schedule and coordinate new openings. . Coordinate with openings teams including building, township, state and other key relationships. . Support operation via training, coaching, meetings, and responding promptly to associate or location needs. . Establish and maintain relationships with strategic partners to help the locations grow their objectives.
BASK AT REVEL, Atlantic City, NJ February 2012 - September 2014Spa Director . Managed spa and retail operations successfully in accordance with brand standards and company vision. . Supervised the opening of additional locations, including construction, equipment procurement, marketing, recruiting, and hiring team members and managers. . Hired, trained, and evaluated all staff members, and offered training and mentorship opportunities as needed. . Developed brand recognition by increasing visibility via promotions and marketing. . Integrated any new branding and products into existing menu of services. . Coordinated inventory control, merchandising, receiving, and store maintenance to ensure a safe and stocked space for all customers and employees. . Reduced shrink through direct loss prevention initiatives and increased training for team members. . Established sales and service goals for individuals and the whole team. . Managed financial operations, budgets, and sales forecasts to create financial accountability in all operations.LIFE SPA AND SALON AT LIFETIME ATHLETIC, Berkeley Heights, NJ January 2011-Febubuary 2012Spa Director . Responsible for the operation, maintenance, and organization of multiple locations along the east coast, including the launch of new locations. . Managed retail level operations, including sales, staffing, scheduling, and store and stock maintenance. . Responsible for operational financials including budget planning, tracking, accounting, and payroll. . Led marketing and promotional efforts by developing and implementing current and attractive initiatives. . Drove community outreach through participation in events and relationships with local partners. . Coordinated receiving and inventory flow, and ensured current merchandise was available and displayed.STRIP MINISTRY OF WAXING, New York, NY May 2010 -January 2011Spa Director . Managed daily operations, for a concept brand from Asia for retail sales and spa services. . Acted as project manager for the opening of new locations; responsible for all aspects of financial and physical resources, including facility construction, equipment purchase, launch and marketing initiatives, and recruiting, hiring, and training team members at all levels. . Developed menu offerings in accordance with new branding. . Increased brand visibility through promotions and marketing. . Planned sales and service goals alongside forecasting and financial analysis. . Directed loss prevention efforts, mentored all team members, and worked toward a calm and comfortable experience for all customers.BLISS SPA, Hoboken, NJ November 2008 - April 2010Spa Director / New Builds Team . Worked with New Builds Team on new locations and launches in Hoboken, Miami, Boston, DC, and Singapore. . Restructured Operations & Equipment, saving over $20k per property opening. . Achieved the highest sales growth in the region in the first year after opening; spa and boutique selected by corporate as a model location for other stores to emulate. . Managed the operations and maintenance of multiple store locations along the east coast. . Provided financial analysis and planning, including budget administration, profit and loss, and payroll. . Participated in all marketing and promotional initiatives, including community outreach and events.THE BORGATA HOTEL SPA, Atlantic City, NJ April 2006 -October 2008General Manager . Managed each part of daily operations for the spa, including staffing of 200 team members and an 8-person managerial team. . Established revenue goals and service quotas to drive profitability. . Selected merchandise for presentation or promotion in line with overall promotional programming. . Developed staffing patterns to match demand during high volume and low volume times. . Worked closely with operational managers to ensure daily, weekly, and monthly outcomes aligned with metrics patterns.STAY FIT SPA, GRAND HYATT, Dallas, TX February 2004 -April 2006Manager . Oversaw operations of spa and fitness center, including staffing, inventory, and retail sales. . Liaised with vendors to confirm and verify shipments, and ensure quality of products. . Provided excellence in customer service, and resolved any complaints and queries in a timely manner. Education & Training [pic] Bachelor of Science, Business Administration, Strayer University (expected 2016) Massage Therapy, Texas School of Swedish Massage, 2006 Manicuring and Skin Care, Capri Institute of Cosmetology, 2002 Visual Marketing, New Jersey School of Graphic Design, 1998 |
