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Marketing Manager Resume Cleveland, OH
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Title Marketing Manager
Target Location US-OH-Cleveland
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Candidate's Name
Street Address  Damon Drive
Medina, Ohio Street Address
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MARKETING MANAGEMENT
MBA with over 12 years of marketing experience with additional broad-based experience in the area of sales, technical services, production, and training. Proven record of accomplishment in the areas of management, new product development, brand support, customer support, and training. Strong organizational and leadership abilities combined with excellent interpersonal and communication skills that allow me to work effectively both within and outside the organization.


MARKETING EXPERIENCE

MARKETING MANAGER, 1993 to 2001
Malco Products, Barberton, Ohio
     Channels Served: Auto Aftermarket, Independent Distributors, Hardware, Hobby & Craft, Mass Merchandisers, and Food & Drug. Provided corporate and divisional marketing and communications support for diversified chemical products manufacturer. Controlled marketing costs by collaborating with outside graphics, printing, and advertising contractors. Developed product specifications, names, packaging, and promotions to support over 500 SKUs and $60 million sales. Managed trade shows and led continuous improvement teams.
       Repositioned and renamed two core products resulting in $2 million sales increase.
       Introduced new products to overseas markets with sales of over $6 million.
       Created carpet and upholstery cleaning system that included chemicals and equipment with first year s sales over $500,000.
       Designed and implemented MSDS and product label databases.
       Led one product improvement team that produced over $250,000 in cost reductions.
       Initiated attributive branding program that resulted in 40% increase in sales of re-branded products.
       Served as Contributing Editor of a trade magazine for four years.
       Reduced advertising expenditures 30% and increased leads 55%.

MERCHANDISE MANAGER, 1991 to 1993
Sherwin Williams Automotive, Cleveland, Ohio
     Channels Served: Auto Aftermarket, NAPA, and 152 company-owned stores. Supported sales of non-paint associated products by developing marketing programs, brands, and acquisition strategies for over 3000 SKUs with value over $100 million. Negotiated with vendors for advantageous pricing, terms, improved delivery performance, and marketing support.
       Improved delivery performance of vendors by 32%.
       Resolved vendor quality and manufacturing issues to save a $2.2 million product line.
       Developed strategies and tactics to support sales of over 3000 SKUs.
       Launched two $2 million product lines.
       Led development and launch of $3 million 15-item compound, glaze and tool product line.
       Managed advertising, promotion, and co-op programs.

PRODUCT MANAGER, 1989 to 1991
Loctite Corporation, Cleveland, Ohio
     Channels Served: Auto Aftermarket (Traditional & Retail), Mass Merchandisers, Hobby & Craft, and Hardware ("Big Box" & Traditional). Provided marketing leadership to support sales of automotive and consumer product lines by introducing new products, creating promotions and sales support materials, advertising, and public relations programs.
       Launched Fast Orange Hand Cleaner and produced $5 million in sales in less than two years.
       Developed and managed products from concept to deletion.
       Managed $1.2 million promotion budget.
       Researched and launched $2 million Worldtech and composite material repair products lines with first year sales over $2 million.

TEACHING EXPERIENCE

TEACHER, 2008 to present
Fieldcrest of North Canton, North Canton, Ohio
     Teach physical science, biology, and physics.

TEACHER, 2006 to 2008
Mapleton High School, Ashland, Ohio
     Taught chemistry and physical science to 9th through 12th grade students.

TEACHER, 2005 to 2006
Harding High School, Fairport Harbor, Ohio
     Taught physics, chemistry, and earth science.

TEACHER, 2004 to 2005
Strongsville High School, Strongsville, Ohio
     Taught physics and physical science as a long-term substitute teacher. Created and maintained fysiks.com.

SUBSTITUTE TEACHER, 2001 to 2004
(various high schools and middle schools), Northeast Ohio
     Taught on short-term and long-term basis while working on Master of Education degree.

EARLY CAREER EXPERIENCE

WESTERN REGIONAL TERRITORY MANAGER, 1986 to 1989
Diamonite Products, Shreve, Ohio
     Sold and managed distributors and industrial customers in western third of U.S. Increased sales, market share, and market penetration for custom, technical ceramic products.

TECHNICAL SERVICE AND MARKETING REPRESENTATIVE, 1983 to 1986
Tremco Products, Cleveland, Ohio
     Developed, refined new products, trained sales force and applicators, and resolved field problems. Researched and introduced new products. Supported waterproofing products.

PRODUCTION SUPERVISOR, 1981 to 1983
Harshaw Chemical, Elyria, Ohio
     Led shifts of 8 to 12 workers in a union environment in a chemical products manufacturing plant.

MANAGER QUALITY ASSURANCE LABORATORY, 1976 to 1979
Bell Helicopter International, Tehran, Iran
     Ensured quality of chemical products; trained and supervised Iranian counterparts; and U.S. technicians  work. Developed innovative product quality news bulletin.


EDUCATION

Cleveland State University   Cleveland, Ohio
Master of Education, MEd., 2004.

University of Pittsburgh   Pittsburgh, Pennsylvania
MBA. Marketing and International Business emphasis, 1980.
Master of Science, Organic Chemistry emphasis, 1976.

Lycoming College   Williamsport, Pennsylvania
Bachelor of Arts, Chemistry and Psychology majors, 1974.


TECHNICAL SKILLS

Adept at Microsoft Office products, Adobe CS3 products, and similar graphics and text software.

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