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Click here or scroll down to respond to this candidateCandidate's Name
6 Circle Drive, Bedford, NH Street Address
M: PHONE NUMBER AVAILABLE
E: EMAIL AVAILABLE
http://LINKEDIN LINK AVAILABLE
CUSTOMER-FOCUSED, IMAGINATIVE MARKETING EXECUTIVE
Accomplished marketing director experienced in developing new ventures in small and large corporate environments with career history of providing marketing solutions to major brands to variety of audiences: B2B; B2C; etc. Develops, directs and encourages innovative strategic marketing programs that meet and exceed business goals. Skilled at crafting branding programs and messaging that establish a distinctive market position and resonate strongly with deep-seated customer needs.
CAREER STRENGTHS
Proven big picture thinker who can focus teams on quick wins and long term objectives.
Determines strategic corporate and product opportunities from marketplace assessment of customer, competition and change matrixes.
Leads teams to implement marketing programs to meet all needs throughout the product lifecycle.
Adept at marketing budget planning and execution that addresses local market priorities while maximizing ROI.
Builds and manages relationships with clients, staff and vendors.
PROFESSIONAL EXPERIENCE
Choicelinx, a subsidiary of Cigna, Hooksett, NH 10/10 - Present
Product Marketing Brand Director
Established foundation of Choicelinx brand awareness within internal and external marketplaces using arsenal of media tactics. Assessed, organized, and quickly prioritized the most pressing needs.
Coordinated the company s product marketing initiatives and with the company s development staff determine product marketing development priorities, timing and market roll out.
Responsible for company s public website, SEO program, social media accounts: LinkedIn; blogs; Facebook; Twitter.
Key participant in the development of corporate branding and differentiation strategies, product announcements and marketing strategies. Worked with Cigna partners to coordinate marketing efforts.
Developed and deployed Client retention program consisting of newsletters; thank you recognitions; referral requests; user guides; annual satisfaction survey; annual client forum; and as needed exit surveys. Metrics managed and relayed to lead team to understand potential for product and service enhancements.
Created intern program to develop Customer satisfaction analysis report on a quarterly basis to review trends and metrics.
Implemented marketing automation program to link marketing activities to salesforce clients/leads to better understand marketing success rates. Managed all client and customer marketing communications
Supervised development of corporate white papers, client success stories, trade shows, press releases
Explored alliances with vendors to enhance service offering
WellPoint, Inc., Manchester, NH 6/07 09/10
Anthem Blue Cross Blue Shield
Strategy Leader, Commercial Initiatives 01/10 09/10
Managed assigned Enterprise Initiatives and Standardization work efforts, including its expected business value,
the identification of key deliverables and success metrics, scope, approach, timelines, resource plans, and control mechanisms.
Documented and gained Sponsor, Executive Sponsor, and Commercial Leadership s agreement on the specific metrics to measure the success of each endeavor, and the methods and timelines by which these measures would be tabulated.
Create integrated plans for project members to ensure knowledge sharing and sense of team for successful implementation.
Director II, Northeast Marketing 7/08 01/10
Supervised staff of Local Marketing Directors, Marketing Managers and Event Planners to formulate cohesive marketing strategies based on corporate goals and drive implementation according to local market strategic priorities. Liaison between Enterprise teams and Local Group Marketing for key product launches. Accountable for managing the
marketing budget, achieving revenue growth and profitability goals, conducting assessments, developing staff and performance management analysis.
Led overall marketing strategy for regional execution and state-specific needs. Implemented marketing plans with measurable ROI for all markets, results include:
 Launched acquisition of small group product that achieved over 100 leads within the first month alone for key NH campaign.
 Directed the CT 2009 Health Care Benefits Benchmarking Retention Campaign that resulted in 14% response rate.
 Orchestrated the Maine win-back campaign with analytic results indicating a 12.41:1 return on investment.
Recognized by senior management for conception and execution of integrated initiative to support enterprise key sales program to promote mail order pharmacy.
Co-created multi-media channel NH Get Fit campaign. Depth of content and resonance of messaging identified as best practice for implementation of new brand strategy and subsequently adopted by corporate advertising.
Successfully lobbied senior management for incremental funds to establish first commercial business B2C advertising campaign in CT, NH and ME in over five years. Increased Share of Market points attributed to campaign visibility.
Marketing Director, Employer Teams 6/07 7/08
Organized and drove employer-based marketing efforts across six states into a cohesive enterprise marketing strategy for small and large group employers. Responsible for Enterprise-wide and Regional Marketing Initiatives.
Awards/Recognition
2013: Cigna Everyday Champion
2009 WellPoint Pinnacle Award for Product Simplification project
2009 WellPoint Impact Award for NH Get Fit campaign
Telly Awards: 2007 Bronze Exeter Hospital Center for Cancer Care, 2006 Silver Exeter Center for Joint Replacement
NeshCo 2006 Lamplighter Award Exeter Hospital Newcomer Program
Additional Professional Experience
MediaStream, Manchester, NH VP Director of Client Service
Tom Davis+Company, Lexington, MA Director of Account Service
Curran Marketing Services, Killington, VT Marketing Consultant
Tarlow Advertising, New York, NY Account Supervisor
McCann Erickson, New York, NY Account Executive
Industry Experience
Healthcare: Cigna; WellPoint; Exeter Health Resources; Empire Blue Cross Blue Shield; Beverly Hospital
Financial Services: American Express Gold Card; Fidelity Investments; State Street Global Advisors, Invesco Mutual Funds; Chase Manhattan Bank
Retail/Health & Beauty: Revlon Fragrances; Revlon Prestige Cosmetics; Revlon Beauty Care Retail/Home Products: Gorham (china, crystal and silver); Waverly Home Furnishings,
Retail/Fashion: Bloomingdale's By Mail, Ltd.; Limited Corporation (Victoria's Secret, Express, Henri Bendel, Bath & Body Works, The Limited); Reebok International
Affiliations
eHealthcare Leadership Awards Judge (since 2004) Manchester Chamber of Commerce
Manchester Kiwanis Board of Directors New England Direct Marketing Association
New England Society for Healthcare Communications (NeshCo)
Education
Ramapo College: B.S. Marketing; Dean s List
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