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Click here or scroll down to respond to this candidate Candidate's Name
Hallandale, FL Street Address Phone: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE LinkedIn
Global Operations, Sales, Business Development & Franchise Leader
Resultsproven leader able to drive multimilliondollar growth and turnaround initiatives for established
operations. Skilled in developing and implementing innovative startup and expansion strategies that deliver
profitable growth and customer service excellence.
Builder of bestinclass teams. Extensive experience building and directing crossfunctional business teams to achieve all
time best results in profit, market share, customer service, account acquisition, and customer/employee retention /satisfaction.
Skilled in identifying opportunities, developing mutually beneficial relationships, closing deals, and nurturing existing
relationships to uncover additional growth potential.
Expertise
Business Development MultiUnit Operations Franchise Development
Startup & Turnaround Leadership Facility Design & Construction Oversight Sales Team Leadership
Market Launch Strategic Planning & Forecasting Airport Relations
Teambuilding Financial & Contract Negotiations B2B Sales
Budgeting / P&L Management Account Management & Retention Franchise Disclosure Documents
Professional Experience
SIXT Fort Lauderdale, FL Executive Vice President, 2012 2016
Responsible for launching and driving new market expansion for a global premium mobility company making its initial
entry into the US market. Responsible for building and training teams to facilitate corporate branch development, franchise
administration/development and airport relations. Key Results:
Franchise Launch & Sales: Created a bestinclass Franchise Disclosure Document (FDD). Created a successful
Lead Generation campaign. Optimized both annually. Personally responsible for selling the first 30 franchises in
the US and for generating $2M in Initial Franchise Fees, also resulting in an immediately profitable Royalty Fee
revenue stream.
Airport Relations & Expansion: Established relationships with the top 200 airports in the US to cultivate future
expansion opportunities. Identified opportunities leading to signed agreements for new corporaterun branches at
key Consolidated Car Rental Facilities being constructed at major US airports with annual car rental markets
exceeding $250M/year such as Chicago OHare, San Diego and Tampa.
Hotel Branch Development: Broke through competitor national agreements with major hotel chains such as
Marriott and Sheraton. Negotiated favorable agreements with several key properties in the US for the
establishment of corporaterun branches each with revenue exceeding $1.5M/year and profitability within 6 months
of operation.
FBO Branch Development: Elevated company profile in the segment and tripled the number of corporaterun
branches operating in key Fixed Based Operators (FBOs) in 6 months.
Talent Development: Built and trained highcaliber teams for corporate branch development, franchise sales, and
airport relations. Was a stabilizing force amongst the chaos of startup operations, and created a culture of accountability
and departments experienced zero voluntary turnover in 4 years.
Software Solution: Implemented companys first formal franchise development software system (FranConnect),
generating significantly more leads, reducing cost per lead, allowing for efficient tracking and reporting, and ensuring
compliance with FDD regulations.
HERTZ Various Locations Vice President, Canada Operations (20112012); Region General Manager,
2010); General Manager, San Diego/Orange County, CA (20062008)
MidAtlantic Region (2008
Advanced to Vice President/General Manager assignments in major metro markets, with ultimate accountability for
150+ locations producing $175M+ in revenues. Provided strategic, fiscal, and daytoday leadership over all
operations, sales, business development, P&L, and account acquisition/negotiations. Key Results:
Profit Turnarounds: Increased MidAtlantic Region profits by $5M in 2 consecutive years during the tough
economic times of 2008/2009. Replaced 30 severely underperforming branches with low cost/high margin agency
and hotel branches, while growing top line revenue 12%. Led an initiative to renegotiate or terminate 35
unprofitable business relationships, and was able to renegotiate 25 to profitable terms. Achieved best profit result
in 15 years for Hertz Canada operations, by franchising 3 underperforming branches, acquiring a key $5M
operation back from a franchisee under very favorable terms, and by implementing extensive expense control
measures.
Business Development: Grew the Hertz Local Edition network form the startup phase to an established regional
network in multiple markets in the US, including the first market in Oklahoma City, along with others in Northern
California, Southern California and the MidAtlantic. Created a strategic business development plan to target
competitor accounts for acquisition and personally negotiated and signed 10 major accounts in less than 12 months
($2M wins), while retaining all existing accounts.
Employee Retention/Satisfaction: Reduced employee turnover 45% in 1 year by instituting new employee relations
initiatives including employee recognition and mentor programs.
Ancillary Revenues: Increased ancillary revenues 23% by implementing an accountability program which
instituted minimum sales ratios for both continued employment and promotion consideration, setting a standard that
was implemented regionwide.
Cost Savings: Increased fleet utilization 4% by better managing maintenance repair lines, speeding up the fleet
addition and deletion process, optimizing reservation booking patterns, resulting in annual savings of $1.4M. Reduced
annual labor expenses $775K by centralizing redundant administrative, clerical, and HR functions along with utilizing
more casual parttime labor.
Relationship Building: Developed positive relationship with Union representatives/management to reduce
grievances 30%, and facilitate favorable negotiation of union agreement and amendment terms to the companys
benefit (ex: waiver of parttime labor limits).
Service Turnaround: Overhauled the customer experience in San Diego, resulting in raising the customer service rank
from Bottom 10 to Top 10 among 140 sites in <6 months. Developed a multitiered strategic plan which included
redeploying key management resources across all shifts to ensure continuous smooth operations, along with business
process reengineering efforts to streamline the vehicle turnaround process.
Change Management: Key member of international Project Genesis team, tasked with streamlining processes to
identify and eliminate waste in the rental and return processes. Personally developed initiatives to achieve immediate
quick wins of $2M, while also participating in team initiatives leading to an overall savings of over $50M.
Candidate's Name Phone: PHONE NUMBER AVAILABLE Resume, Page 2
Previous Hertz Positions:
Sr. Station Manager, Binghamton, NY (19951996) Manager, Service Quality, Dallas (19961997)
City Manager, Oklahoma City, OK (19971999) Area Manager, Northern California (19992003)
Area Manager, San Diego, CA (20032006) Sr. Director Franchise, Park Ridge (20102011)
Progressed through accelerated promotions during early Hertz career, conducting companywide service quality
audits for @80 major U.S. locations, highvolume business operations (accountability for up to $75M
and 175 managers/employees), and restarting franchise development after many years of inactivity by
franchising underperforming corporate operations with a tremendous positive impact on financial
results.
Education & Certifications
SAN DIEGO STATE UNIVERSITY San Diego, CA Masters of Business Administration (MBA)
UNIVERSITY OF NEW HAMPSHIRE Durham, NH Bachelors of Business Administration, Minor in
Economics
Individual & Team Awards
Sixt Leaders Circle (2014 & 2015)
Sixt Glory Award Expansion (2013 & 2014)
Entrepreneur Magazine Franchise 500 (2014, 2016) #1 in Rentals & Sales Franchises
Hertz Top 10 CSI Award (2004, 2005, 2006)
JD Power Award: Best Car Rental (1996) Service Quality Award of Excellence (1996)
Additional Leadership Highlights
Sixt Franchise USA: Member of the Board of Managers, 20132016
Panel member, 2013 International Car Rental Show, Las Vegas, NV
Hallandale, FL 33009 Phone: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE LinkedIn
Candidate's Name Phone: PHONE NUMBER AVAILABLE Resume, Page 3
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