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Click here or scroll down to respond to this candidate C A S E Y L O N G , M BA
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M A R K E T I N G M A N A G E R | S A L E S E X E C U T I V E | S E N I O R S A L E S R E P R E S E N TAT I V E
Industry Preferences: Medical Sales and Capital Equipment
Success driven and highly analytical professional with extensive experience in sales, marketing, and account management in healthcare and
pharmaceutical fields. Recognized as a top ranking sales professional with proven ability to increase sales of existing products while successfully
launching new lines. Expert at optimizing operations and introducing products by delivering informative presentations. Effective negotiator and
communicator with outstanding ability to secure transactions and build long term relationships with key customers and partners to identify
opportunities, maximize client base, and gain repeat business. Core competencies include:
Client Relation | Quota Achievement Strategies | Business Development | Sales Forecasting
Strategic Planning |Organizational and Negotiation Skills | Market Analysis and Assessment | Cross functional Collaboration
Professional Experience
O LY M P U S A M E R I C A L O U I S I A N A , M I S S I S S I P P I , A N D T E N N E S S E E
Territory Manager, Gastroenterology and Pulmonology Aug 2013 Present
Provide expert oversight to the entire sales and marketing operation of medical devices and capital equipment in the Gastroenterology
and Pulmonology marketplace
Efficiently manage a territory covering various locations, including Central Alabama, Northern Mississippi, and Western Tennessee
Gained recognition for achieving sales goal by over 100% for seven out of eight quarters; earned the Achievement Award for
surpassing sales quota for more than 100% in 2014
ENTRUST RX INDIANA, KENTUCKY, MISSISSIPPI , AND TENNESSEE
Regional Sales Representative Sep 2012 Aug 2013
Delivered and promoted exceptional sales and marketing services for Specialty Pharmacy customers in the areas of Hepatitis C, Crohn s
Disease, Pulmonary Arterial Hypertension, Rheumatoid Arthritis, Dermatology, and Growth Hormones within Kentucky, Mississippi, and
Tennessee
Substantially increased sales revenue and volume for more than 400% in the fourth quarter of 2012
Utilized exceptional negotiation skills that successfully closed the company s first multi company sales contracts with
biotechnology leaders in Hepatitis C, Crohn s Disease, and Rheumatoid Arthritis marketplace
KADMON PHARMACEUTICALS ARKANSAS,KENTUCKY, MISSOURI, AND TENNESSEE
GI Sales Specialist Jan 2012 Sep 2012
Spearheaded all marketing and sales aspects within the gastroenterology, hepatology, infectious disease and hospitals in the area of
hepatitis C
Took charge of promoting products, including Subcutaneous and Oral medication for chronic hepatitis C
Started with ranking of #48 out of 49 representatives in 2011; advanced to #16 rank EOY 2012 by increasing marketing share by
over 20% as well as volume growth by over 30%
UNITED THERAPEUTICS AND LUNG RX INDIANA AND KENTUCKY
Cardiopulmonary Specialist Nov 2010 Jan 2012
Demonstrated excellent sales and marketing skills in selling pharmaceutical products, such as subcutaneous, IV, inhaled medications,
and oral medications with cardiologists, interventional cardiologists, pulmonologists, critical care pulmonologists and hospital systems
Garnered recognition for ranking #1 in the region for attaining and surpassing market share and volume goals in 2011
Played a pivotal role in augmenting market share from 17% to 35% and territory volume increase of 36% within the last year
T A K E D A P H A R M A C E U T I C A L S N O R T H A M E R I C A T U P E LO , M I S S I S S I P P I , A N D I L L I N O I S ( F E B 2 0 0 0 J U N 2 010 )
Therapeutic Marketing Manager Oct 2009 Jun 2010
Efficiently fulfilled various responsibilities , which included clinical and strategic marketing and sales for Takeda s product portfolio
Oversaw clinical areas such as gastroenterology, anti infective, diabetes, hematology, nephrology, oncology, Urology, CNS, Gout, sleep
disorders, and injectable compounds
1 | P a g e
Collaborated with 60 account managers in developing clinical marketing and strategy initiatives for more than 600 accounts, including
UnitedHealth Group, WellPoint, Aetna, Cigna, CVS Caremark, Medco Health, and Blue Cross
Account and Channel Strategy Manager Sep 2007 Oct 2009
Handled care account segmentation initiatives and presented financial contracting models for over 200 accounts nationwide
Effectively led the implementation of key projects strategic timelines to 20 account managers
Formulated forecasting and contracting strategies for UnitedHealth Group, WellPoint, Aetna, Cigna, CVS Caremark, and Medco Health
accounts by analyzing and evaluating numerous care entities
Directed the preparation of more than 25 regional and national exhibits
Collaboratively worked with 60 regional and national account managers for more than 100 managed markets accounts, and
handled care pull through pieces for more than 1,000 sales representatives to launch new products and expansions for
KAPIDEX and ULORIC in 2009
Made significant contributions to the Puerto Rico Commercial Expansion, which included:
Development of rebating and contracting solutions for all therapeutic areas within the Takeda portfolio
Identification of key clients by therapeutic product areas to identify sales, marketing, and managed care pull through
solutions
Delivery of support to district sales manager and eight sales representative with more than 1,000 internal medicine,
endocrinology, and gastroenterology physicians product target group
Senior Sales Representative, Level II | Tupelo and Mississippi Feb 2000 Sep 2007
Drove effort in improving sales strategies for medical specialists, including gastroenterologists, nephrologists, endocrinologists,
gynecologists, cardiologists, rheumatologists, orthopedic surgeons, internists, primary care physicians, and hospital pharmacies
Successfully transformed 9 out of 15 rural community into a positive formulary position involving North Mississippi Medical Center and
Oxford Baptist Hospital by implementing sales initiatives and producing more than 450, 000 written prescriptions
Obtained positive formulary status with North Mississippi Medical Center in 2001
Consistently exceeded performance expectations and received numerous awards including:
National Award for Achievement of 100% Goal for 24 quarters in 2003
National Award for Achievement of the Top 30% of Sales Representatives 2001
Best Clinical Specialist Award in 2003
Sales Representative of the Year Award in 2002
Education
Master of Business Administration, 2014
Auburn University Auburn, AL
Bachelor of Science in Accountancy, 1999
University of Mississippi Oxford, MS
A ct i v i t i e s
Coach, Boys of Summer Travel Baseball Team and Shelby County Recreational Basketball League
Member, Crosswind Elementary Parent Teacher Association (PTA)
Te c h n i c a l S k i l l s
Microsoft Office Application (Word, PowerPoint, Excel, and Access) | Lotus Notes | Salesforce.com| SAP| JDE
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