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Click here or scroll down to respond to this candidate Candidate's Name
Street Address Richland Drive
Kilgore, TX Street Address
EMAIL AVAILABLE
PHONE NUMBER AVAILABLE
EXPERIENCE
Business Administration/Management/Development, Supervisory, Coaching/Mentoring,
Conflict Resolution, Marketing, Social Media Engagement, Blogging, Content
Management, Ad Concept and Design, Event Planning, Fundraising, Sales Campaigns,
Product Research & Development, Budgets, Procurement, Direct Mail, e-commerce,
Copywriting, Branding, Vendor Management and Negotiation
WORK HISTORY
2016 to Present: Marketing Account Manager, CHRISTUS Trinity Mother Frances
Health System - Manage and plan the marketing for my designated service lines
(Obstetrics and Gynecology, Pediatrics, NICU, Trauma and Acute Care Surgery,
Emergency Medicine, Urgent Care, Urology, and Anesthesia) to drive patient volumes
and build top of mind awareness for health system. Daily contact with physicians, mid-
levels, and clinic managers.
2015 to 2016: Business Development Specialist, Encore MultiMedia - Responsible for
generating new clients through business development for advertising firm. Position
consisted of daily out calls to prospective clients, presentations, and also research and
copywriting.
2012 to 2015: Assistant Vice President & Marketing Manager, Citizens National Bank
Responsible for marketing and advertising for a growing East Texas financial
institution. Wrote all press releases and worked directly with advertising media, including
cable, radio, print and outdoor. Product research, development, design and
implementation. Worked with the Sales Team to determine quarterly sales campaign
initiatives. Handled event planning, set up and public relations. Procurement
coordination for all advertising materials.
2011 to 2012: Business Recruitment & Marketing Director, Longview Economic
Development Corporation Responsible for all marketing operations and business
recruitment for LEDCO. Developed and implemented monthly awareness campaigns
involving direct mail and Vertical Response e-blasts. Wrote all press releases, did event
planning and public relations. Was directly responsible for economic development
business attraction to the Longview area, which involved lead generation with our
corporate intelligence firm. Frequent travel to meet with site selection
consultants/commercial brokers. Created new client proposals and handle daily inquiries
from companies seeking relocation.
2007 to 2011: Director of Marketing, Longview New-Journal/The Marshall News
Messenger - Director of Marketing for the LNJ, MNM plus 15 weekly newspapers, along
with their supporting websites and niche publications. Directly responsible for day to day
management and operations of the Marketing Department, including the Marketing and
Contributions budgets for both papers and the employees within the department,
development of creative campaigns and events to not only drive sales/revenue, but also
drive traffic to both websites and increase our total market coverage for print and niche
publications. Headed the rebranding efforts for both LNJ & MNM, which included
newspaper redesign, print, radio and cable promotions. Helped to ensure that the brand
for all papers were upheld and consistent. Also responsible for non-traditional revenue,
in the form of events, such as Charm Night Out & Holiday Charm (events centered
around our Charm Magazine), Senior Expo & Celebration, as well as our Job Fairs and
Wedding events.
2004 to 2007: Marketing Liaison, Guaranty Bank (now BBVA Compass) - Served as
liaison between central Marketing in Dallas and 42 banking centers within East Texas and
the greater North and Central Texas areas, including DFW and Waco. This position
involved some travel to each location during the month. Researched and planned each
banking centers local Marketing plan yearly, determined where in the community the
banking center was best represented and also determined the target mix of each banking
center customer base to aid in its growth. Heavy public relations, event planning,
coaching and ad creation. Contract negotiation for charitable, civic and collegiate sports
sponsorships.
EDUCATION
Bachelor of Business Administration, LeTourneau Univ., Longview, TX
Associate of Arts Degree, Kilgore Jr. College, Kilgore, TX
American Banker's Association
Texas Banker's Association
CIVIC & VOLUNTEER AFFILIATIONS
Jr. League of Longview (Sustainer)
Kilgore Main Street Advisory Board Member (2012-2015)
LeTourneau Universitys School of Education Advisory Council Member (2010-2011)
UT Tyler - Longview University Center Development Board Member (2008-2011)
Longview Regional Medical Centers Healthy Woman Advisory Council (2007-2009)
American Cancer Societys Longview Cattle Barons Gala (2006-2009)
AlleyFest of Longview
ParBusters Annual Scholarship Golf Tournament
Longview Partnership-Chamber of Commerce
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