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Click here or scroll down to respond to this candidate# 134 Gov. Turentigue Cell Phone #: 0916-
Street, Morong, Rizal Street Address
e-mail:
EMAIL AVAILABLE
Candidate's Name
Job Objective
November 2014 Present
Work Experience
Kumon (Franchise Owner)
Business Development Manager
Assist in the development of the family
business
Monthly Actual Average students at 302
from a target of 300 for 2016; Monthly
Actual Average students at 286 from a
target of 275 for 2015
Assist in the retention of the students
(Kumon metrics)
Aligns the objectives of the Center and its
employee to the objectives of Kumon
Philippines, Inc.
Execute all the agreed marketing
campaigns (BTL and ATL) for the center
Orders and ensure the timely delivery of all
advertising collaterals
Design the presentation and communication
to the parents/guardians
Gives orientation to schools 2 schools for
2016
October 2013 October 2014 Golden
Bean Feeds (Calata Corp)
Sales & Marketing Manager Calabarzon &
Mimaropa / Vis & Min Area
Evaluate possible Distributor in the area
(based on the Distribution Criteria
Evaluation of Calata Corporation)
Develop the distribution channel in the area
(2 Area Distributors opened in 2014 with 3
Distributors for further evaluation in the
area of Calabarzon & Mimaropa and 1
Distributor in the area of Visayas)
Develop a team of technical
representative/s and sales representative
that will cover the area of the distributor
(Developing a distribution field force for
Romblon and Laguna)
Recruitment, Training and area assignment
of Field Force in the area
Manages the implementation of all
launching activities in the area
Manages the allocation of the Company
resources
Responsible for Sales and Collection under
the area assigned
Sales Target for 2014 = P20 Mio (actual
July 2014-October 2014 P5.25 Mio)
Manages the product placement to dealers
in the area (target 80% actual 90.1% - 64
out of 71 stores)
January 2013 October 2013 Agri Phil
Incorporated (Calata Corp)
Sales & Marketing Manager
Evaluate the location of each store and
recommends closure and/or relocation of
store units
Recruitment and Training of all the field
force in the area (Finished 1st round of
recruitment and training of field force
assigned in the Northern Luzon and Central
Luzon- a total of 2 Farm Demo
Technicians, 12 Field Sales Technicians
and 2 Field Supervisor)
Training of all store personnel and helper
and to the basic concept in pest control and
in plant nutrition (finished Calabarzon
areas-total of 21 stores)
Manages all the field force activities and
actual promotion in the field (finished
promotional activities in Calabarzon and
Northern Luzon)
Development of the Agri Generic Products
(which includes all the communications
and all the promotional materials are
aligned with the brand images of the Agri
Generic Products)
Responsible for the Expos attended to by
Agri Phil Inc. (finished 2 Expos with 1
Expo remaining)
Set store targets for the number of
promotional activities (meetings/ recurida/
store trainings) and the number of
customers called (average of 3 customers
per day)
Store evaluation on the actual customer
experience (proposed mystery buyer
program)
September 2008 January 2013 B-MEG
Distribution (Calata Corp)
Operations Manager/Sales & Marketing Manager-
Whole Distribution Area
Responsible for the Sales Target per area
per year per month
Manages the whole distribution area of B-
MEG assigned to Calata Corporation
Establish the distribution in the new areas
awarded to the Company (Pangasinan,
Nueva Ecija, and Pampanga)
Manages all the field promo personnel and
field technician in the assigned territory (2
SRs, 11 DSRs, 2 Special Promotion clerk,
57 Field Technicians, 4 Satellite Offices:4
Office Managers & 10 Checkers and
warehouse officer)
Assigns all sales and marketing activities in
the area to key personnel
Manages the sales and collection to 8 Mega
Dealers in the area
Cascade and implement all sales and
marketing related directives
Communicate all sales and marketing
programs to the dealers in the area
Together with B-MEG, implement new and
innovative way of doing business
Awarded the Highest Absolute Volume Growth for
Central Luzon Trade Segment PCAPI Nueva Ecija
- 2010
Awarded the Highest Absolute Volume Growth for
Central Luzon Gamefowl Segment PCAPI Nueva
Ecija- 2010
Awarded the Highest Revenue Growth for Central
Luzon SMAHC Segment PCAPI Central Bulacan -
2010
Awarded the Highest Percentage & Absolute Volume
Growth for Central Luzon Medium Farms Segment
PCAPI Central Bulacan 2010
Awarded the Highest Percentage Volume Growth for
Northwest Luzon Medium Farms Segment PCAPI
Pangasinan - 2010
Awarded the Quality Excellence Award for Distributor
Quality Management Systems Calata Corporation
Pangasinan - 2011
Awarded the Quality Excellence Award for Distributor
Quality Management Systems Calata Corporation
Central Bulacan - 2011
June 2007 October 2008
Biostadt Philippines, Inc.
Field Manager Central Luzon
Responsible for the Growth of Sales from
P24.78 Mio to P51.09 Mio
Increased the total sales of Biological
Products from P4.94 Mio to P12.51 Mio
which has a higher contribution to the
Companys profitability
Double the sales of insecticide from P19.84
Mio to P38.58 Mio
Responsible for the clean-up of accounts
receivables in the area
Lowering of the DSO from 379 to 72 days
Re-organized the Sales Force in the area
Manages and directs the new Sales Force
for Central Luzon in performing all sales
and marketing tasks
Awarded the CEO AWARD (the highest award for
sales and collection) 2008
Awarded the Highest Growth Rate for Biological
Products - 2008
March 2003 March 2007 SL
Agritech Corporation
Sales Manager North Luzon / Visayas
Responsible for the formulation and
execution of all the sales activities
Designed the Strategic Marketing Plan for
year 2003-04
Formulated the pricing strategy of the
company
Formulated the Distribution selection
criteria for the company
Designed the working framework for the
SL Hybrid Rice Growers Club (Advocacy
program)
Identification and establishment of
Strategic Distribution channels in the area
Close collaboration with both National and
local D.A. Officials, LGUs, NGOs &
other stakeholders in the GMA Hybrid Rice
Program
Responsible for the recruitment & training
of Field Force in the area
Exceeding the North Luzons Sales Quota
(Php 232.0 Mio for Crop Year 2006-07)
and maintaining present market share of
71% for SL-8H
Responsible for the achievement of
assigned annual quantitative marketing
goals like market share, profitability,
inventory turn-over, below the line
activities target, and the adoption cycle
parameters
Optimization of existing and identifying
future new business opportunities in the
area (explored the contract growing of SL-
9H for the whole area and contract growing
of the A-line and R-line of SL-8H for
Kalinga Farmers)
January 2002 December 2002
Syngenta Philippines, Inc.
Regional Sales Manager West Visayas
Achievement of the West Visayas Sales
Quota -monthly sales target and total year
target (Total target Php 158 Mio) actual
124% or Php 195.9 Mio vs. target for the
whole West Visayas Region for 2002)
Achievement of collection target and DSO
target of 135 days for the whole region
actual 105 days DSO for the whole West
Visayas Region (with the Lowest in the
entire country for Iloilo/Antique DSO of 48
days)
Achieved assigned annual quantitative
marketing goals like market share,
profitability, inventory turn-over, below the
line activities target, and the adoption cycle
parameters target
Formulated and executed all annual
territory sales and distribution management
plans aligned with crop and product
strategies
Management of the quality of business
relationship with chosen distribution
channels in the territory (profitability,
product move-out, sub-dealer network
maintenance, good credit standing)
Implemented Key Account Management
(KAM) & Channel Management Programs
(eg Advent Global Distribution set-up)
Achievement of all marketing & sales
promo campaigns at all levels of the
distribution system aligned with the
programs of the National Sales Manager &
the Management Committee
Enforced agreed trading terms and pricing
scheme for all crop solutions and individual
brands
Optimization of existing and identifying
future new business opportunities in the
area and appropriate market segmentation
strategy implementation
Establishment of the FST-Farmer Partners
Network in the area and opening of links
with FST-Partner Universities and Colleges
Management of the implementation of all
Below-the-Line (product launchings, big
land owners/financiers meeting, Over the
counter sales clerk product trainings,
Farmers meetings, FGDs, Agriskwela,
D&R, Film showings, etc) & Above-the-
Line Campaigns (Radio Ad, TV Ad,
Billboards & store posters) for the region
and submission of all pertinent reports
regarding program evaluations and results
Calculation of market and sales potential
for Syngenta crop solutions and brands
Gathering, consolidation, and submission
of up-to-date and accurate market
information for the sales region pertaining
to market potential, competition marketing
& sales strategies and programs, product
pricing, trends and developments in the
distribution chain, customer database,
government programs for agriculture both
regional and municipal level, and Company
program feedbacks
Consolidation, analysis, and presentation of
monthly sales and marketing update reports
from the different areas of the region
Coordination with the 3rd party (Advent
Global Resources, Inc), provider of field
technicians, regarding issues concerning
field performance and other concerns
Collaboration with the Technical Group in
defining and implementing technical
support programs for the regional team
Communication to the regional team new
or changes in company policies and
procedures
Management and allocation of Company
assets, resources & manpower assigned to
the regional team
Management and handling of issues and
product complaints arising in the field
Motivation, training, on the job coaching,
and development of all members of the
regional team (SRs/ FMRs/ FST-Cs)
Contribution to the development of a local
Corporate culture that values excellence
and passion in performance, teamwork,
integrity, customer satisfaction, total
quality, professionalism, and sustainable
agriculture
October 2001 January 2002
Syngenta Philippines, Inc.
Field Marketing Supervisor Visayas
Reports directly to the National Field
Marketing Manager
Achievement of the total Below the Line
activities for the whole Visayas Region
(104% total number of farmers attending
the BTL vs. target numbers farmer
attendees with the actual total number of
farmers meeting 93% vs target)
Formulation and execution of marketing
plans and crop/product strategies developed
by the Crop Managers
Achievement of regional short and mid-
term business and growth targets
Achievement of Adoption Process targets
(eg. Product: awareness, understanding,
image, trial use, repeat use & advocacy) per
brand and crop solution as contained in the
crop and product strategic marketing plan
Planning, management and achievement of
different below-the-line demand creation
activities targeted at key farmer segments,
growers/contractors and distribution
channels (eg. Product launches, farmer
meetings, demos, sampling, etc.)
Integration of FST concepts, approach and
programs in the below-the-line demand
creation activities
Achievement of regional Product on
Ground (POG) targets for established and
new brands
Collaboration with the Sales Team
regarding POG targets and sales target
setting based on demand, market forces and
area potential
Implementation of the Field Marketing
Team Standard Operating Procedures
(SOP)
Collaboration with the Crop Managers and
Sales Manager in setting short and mid-
term business targets and in identifying
market trends and needs by the sales
territory
Supervision of the Field Marketing
Representatives and their respective Sales
Coordinators
Management of Regional Field Marketing
budget
Coordination with the local technical group
in designing and executing technical
support programs for the Field Marketing
Representative and Sales Coordinators
Formulation and implementation of
customer relationship marketing programs
targeted at key farmer segments
Identifying new potential market segment
and designing marketing strategies
Consolidation and analysis of market
reports and information base from Field
Marketing Representatives
November 2000 October 2001
Novartis Agro Philippines, Inc. (Syngenta
Philippines, Inc.)
Sales Representative Iloilo/Antique
Reports directly to RSM
Achievement of Sales & Collection target
for his territory: 108% of total 2001 Sales
Target (actual sales of Php108 Mio vs.
target sales of Php 99 Mio) despite the
decline of Crown Agri Corporation, one of
the major industry player in the area
Directly implemented Key Account
Management (KAM) Programs
Implemented all Distribution Channel
programs for his area
Implemented all marketing campaigns
(BTL & ATL) as per plan
Monitored all competitor activities, product
pricing, competitor BTL campaigns
Monthly area reports (Sales performance,
collection update, area potential update,
BTL results, POG-MS% report, Key
account updates)
Cascade to the field technicians all regional
plans and policies and is directly
responsible for coordinating with the third
party manpower agency (Advent Global
Inc)
June 2000 November 2000 Novartis Agro
Philippines, Inc.
(Syngenta Philippines, Inc.)
Sales Representative (Probationary) Iloilo/Antique
Probationary SR position which performs
all the functions of an SR, for evaluation
within six months
Achievement of 104% of Sales target for
2000 (actual sales of Php 85 Mio vs. target
of Php 81 Mio) despite an starting area
sales of negative Php 16 Mio due to
product returns
July 1999 May 2000
MNYT Enterprise, Inc.
Production Supervisor
Reports directly to the Department Head
and General Manger
Supervises and assign all the production
manpower of the plant
Ensure that the Company meets its
production schedule (200 Metric Tons of
soap chip for December 1999- actual 203
MT) was able to increase the production to
as high as additional 27% for December
1999
Lowers the amount of re-process soap chip
by 11% as of December 1999
Make the production and quality assurance
SOP for Heno de Pravia
Present the SOP to the Managers of Heno
de Pravia for the approval of the sub-
contracting agreement
Assess the production processes and
recommend and implement new ways to
improve production lines
Implemented the Companys Product
Quality Assurance procedures
Designed and implemented the Companys
Health and Safety Procedures
Controls all in-coming and out-going
materials, in-process materials and ensure
the accordance with the Companys
Standards
Evaluates Quality Incident Reports and
implements corrective measures to address
the problems
Makes all reports pertaining to production,
materials inventories, production efficiency
reports, quality incident reports, production
daily reports, new employee training
reports, new product reports and process
assessment reports
February 1999 July 1999 Fil-Estate
Marketing Associates, Inc.
Sales Representative
Market and sell real estate properties
Recruitment of a sales network
June 1995 March 1996
Collegio de Los Baos
Computer Science Instructor
Delivers a new Computer Science
curriculum for High School and Grade
School Department
Compute the grades for Computer Science
for the graduating (4th year) students
September12-14, 2016 Philippine-California Advance Research Institute
Seminars & Trainings
(PCARI) (UP National Engineering Center)
Attended
U.P. Electrochemical Energy Storage Workshop
February 4, 2015 (Francorp Franchising Academy)
How to Franchise Your Business
January 18-21,2012 (San Miguel Corporation Training Center-Tagaytay)
Managing a Family Business Enterprise: Operations Managers
Module
Every Year from 2003-2007 (Different Location Across the
Philippines)
Department of Agriculture Update on Hybrid Rice Program
July 25, 2006 (La Trinidad Valley Hotel)
SL Agritech Sales Training
March 2004 (Hotel Supreme, Baguio City)
Selling and Guerilla Marketing Techniques
October 2003 (SL Agritech Field Station, Sta Cruz Laguna)
Workshop on Actual Germination Technique of SL-8
May 2003 (Pagsanjan Hotel, Pagsanjan, Laguna)
SL Agritech Corporation and IRRI Hybrid Rice Planting
November 4-6, 2002 (AIM, Makati City)
Syngenta Marketing Plan Workshop
October 10-11, 2002 (AIM, Makati City)
Customer Relations Marketing Training Syngenta Philippines Inc.
July 10-12, 2002 (Tiara Oriental Hotel, Makati City)
7 Habits of Highly Effective People Workshop Syngenta Philippines Inc.
May 1, 2002 (Syngenta Field Office, Iloilo City)
Safety Driving and Vehicle Maintenance Seminar-Syngenta Philippines Inc.
March 13, 2002 (New World Hotel, Makati City)
Strategic Market Segmentation Seminar Syngenta Philippines Inc.
February 18-20, 2002 (Dusit Hotel, Makati City)
Creating Syngenta Phase 2 (CSP2) Seminar & National Conference
January 28-29, 2002 (Sarabia Hotel, Iloilo City)
Visayas Regional Team Building Workshop Syngenta Philippines Inc.
January 7-8, 2002 (AIM, Makati City)
Sales and Marketing Operations Review Syngenta Philippines Inc.
November 2001 (Eugenio Lopez Center, Antipolo City)
National Team Building Workshop Syngenta Philippines Inc.
September 2001 (Punta Villa, Iloilo City)
Visayas Rice Workshop Syngenta Philippines Inc.
August 2001 (Tiara Oriental Hotel, Makati
City)
Group Communications Workshop Syngenta Philippines Inc.
April 17-20, 2001 (Tiara Oriental Hotel, Makati City)
Selling Skills Training Course Syngenta Philippines Inc.
May 1999 (College of Engineering Lecture Hall, UPLB)
Y2K Compliance Symposium UPLB -
CEAT
August 1997 (College of Economics and Management, UPLB)
Small Investment Options in the Philippines UPLB CEM
April 1994 (DAP, Tagaytay City)
Leadership Training Seminar UPLB University Student Council
Education
2015 - 2018 UNIVERITY OF THE PHILIPPINES DILIMAN
Diliman, Quezon City
MASTERS IN BUSINESS ADMINISTRATION
1989 - 2013 UNIVERITY OF THE PHILIPPINES LOS BAOS
Los Baos, Laguna
BS CHEMICAL ENGINEERING
DOST Scholar
1985 - 1989 PHILIPPINE SCIENCE HIGH SCHOOL
Agham Road, Diliman, Quezon City
DOST Scholar
1979 - 1985 SAN MIGUEL ELEMENTARY SCHOOL
San Miguel, Bulacan
Class Valedictorian
Received awards in Mathematics, Science, Editorial Writing and
Leadership Award
Interests & Activities
Soccer, basketball, running and mountain climbing
References
Available upon request
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