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Bob Bonsall
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Summary

Highly skilled Project and Marketing Manager, specialized experience in strategic and tactical planning, including development,
coordination, implementation, and tracking of integrated, targeted objectives utilizing the full gamut of digital information
systems, social media, and print channels across multiple audiences.

       Skilled, goal focused writer and editor
       Results oriented based in innovation and creativity
       Client service focused, diplomatic communication style
       Thrives in fast-paced environment set with hard deadlines

Technical Skills

       Skilled in numerous CRMs such as Access and Aptify
       Highly qualified with MS Office Suite and proficient in HTML and Dreamweaver
       Expert with email service providers: Benchmark, Highroad, Gold Lasso, and Global Intelisystems
       Experience with Google Analytics, Word Press, Woofoo, and Survey Monkey

Career Chronology

Sales Associate, Luggage Plus                                                                                    Sept 2016 -
Dec 2016

Temporary position while continuing to pursue full-time marketing opportunities.


Full-time Student, George Mason University                                                              Aug 2015 - May 2016

Completed Bachelor of Arts degree majoring in English.

Independent Contractor                                                                                  Feb 2015  Aug 2015

Assisted clients with email marketing needs by identifying key strategic audiences and segmentation, developed recommended
scheduling and messaging, and reviewed effectiveness of email campaigns. Provided insight into results of particular
campaigns based on metrical data and ways to improve performance. Offered expertise regarding email service providers and
email issues on an as-needed basis.

Marketing Communications Manager, Institute for Humane Studies                                         April 2009  Feb 2015

Oversaw organization-wide email communication and coordinated multimodal marketing campaigns across medias and
audiences. Supervised a direct-report and contract labor and the scheduling and execution of email campaigns. Collaborated
with senior management to determine program marketing needs and strategy. Conducted survey research and analytic analysis
to provide data based strategic recommendations and monitor campaign performance. Identified and developed new prospect
channels and areas to improve audience engagement. Managed third-party contractors and consultants.
       Consistently above industry email response averages, 1.2 million annual transmissions at 21.1% unique opens
       Created the Comprehensive Measure Score (CMS), a weighted index of key analytics, facilitating comparison of
        campaign success and user engagement across departments and audiences
       Negotiated 400% increase in ad placement for online academic advertising with no budget increase
       Developed Email Genius training program which quadrupled email capacity and improved communication
Marketing Communications Coordinator, Institute for Humane Studies                                        Dec 2006
April 2009
Scheduled and executed organizational email campaigns. Coded, proofed, and delivered all email transmissions. Worked with
Marketing Director on messaging and target audiences. Managed email list construction and integrity. Gathered analytic data
and performed analysis. Provided senior management with process and strategy recommendations.
       Improved unique open rates from 8.28% to 10.87%.
       Developed internal email tracking system in a database environment with integrated email system analytics
       Redesigned audience database subsets significantly improving targeted communication and reducing audience fatigue


Mailroom Manager/Membership Services, Specialty Graphic Imaging Association                           June 2003  July 2006

Managed all mailroom activities and team of three, including scheduling of internal and outsourced mailings, list management,
and working with multiple carriers. Assisted Vice-President of Marketing with messaging, copy writing, and editing. Managed
marketing campaign scheduling and processed email transmission and tracking.
       Restructured the mailroom, including the research, acquisition, and installation of new systems to enhance mailroom
        capabilities and efficiency while decreasing cost.
       Expanded the mailroom manager position to include additional marketing campaign channel responsibilities.


Education

BA English, George Mason University