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Svp Retail Sales Resume Arlington, MA
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Title SVP, Retail Sales
Target Location US-MA-Arlington
Email Available with paid plan
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Candidate's Name
Street Address  Homer Rd.
Arlington, MA Street Address
PHONE NUMBER AVAILABLE
EMAIL AVAILABLE

EXECUTIVE SUMMARY:
Classically trained, award winning executive with over 20 years of diverse and progressive experiences with an
exceptional track record of driving growth and delivering results. Leadership roles in world class Consumer Goods
companies such as Unilever, Gillette/Proctor & Gamble, Johnson and Johnson, Keurig Green Mountain as well as
retailer and private equity backed businesses. Revenue management range: $80 million to $500 million in sales. Multi-channel and multi-category experience in competitive segments such as hair care, skin care, grooming, beauty, beverages, analgesics, oral care, and housewares. Extensive knowledge of sales, customer marketing, sales operations, business processes, new product commercialization, and retail execution. Expertise in new item launches, game-changing strategic plans, and best-in class-execution. Entrusted to lead icon brands such as Gillette, Oral B, Tylenol, and Keurig. Delivered double digit growth with slashed trade spend in numerous assignments. Proven results in high growth, turnaround and change management situations. Spearheaded key projects and significant corporate initiatives such as product recalls, brand divestitures and acquisitions, and private equity sales.

SKILL HIGHLIGHTS:
 Leadership
 Sales Forecasting
 Consumer Products
 Process Development
 Strategic Planning
 Trade Marketing
 Sales Analytics
 Portfolio Management
 Sales Operations
 Retail Management
 Category Management
 Business Planning
 S&OP
 Supply Planning

PROFESSIONAL EXPERIENCE:
Focus Products Group September 2015   September 2016
Focus Products Group International, LLC is a consumer goods company backed by a Private Equity firm, Centre Lane Partners. Focus Products Group International, LLC is a leading supplier of consumer and professional housewares, small-wares, bath, furniture slip covers and small appliances. Focus Products Group sells direct to retailers, distributors and hospitality sectors in North America.
Senior Vice President Retail Sales   Arlington, MA
Accountable for $60 million in global sales for the housewares business unit comprised of bakeware, tools, gadget and barware products across all channels of trade that included key retailers Walmart, Target, Amazon, Sam s Club, Kohl s, Costco, Bed Bath & Beyond, Williams-Sonoma, Marmaxx, Kroger / Fred Meyer, and Publix. Provided direct sales leadership and training to 3 Sales Directors, 3 National Account Managers, an International Sales Manager, and a network of 18 independent sales representative organizations. Additional leadership responsibility included 2 customer service teams totaling 10 CSR s and 1 Sr. Sales Planning Manager.
 Increased portfolio profitability by 8% while liquidating $1 million in non-working inventory
 Created new revenue stream by securing distribution of Vinturi at Costco. Attained 20% of the total annual plan for the Vinturi business in one transaction
 Reorganized the Direct Sales Organization which led to expanded distribution in regional and national accounts
 Launched Popcorn on Demand which secured distribution within key channels and leading retailers such as Target, Bed Bath & Beyond, Walmart, Sam s Club, Amazon and Fred Meyer
 Developed and directed brand positioning and go-to-market plans for the West Bend portfolio which led to needed channel differentiation and product placements
 Secured an exclusive 4-foot section for popcorn items at Target
 Strengthened and stabilized businesses which led to the successful sale by the Private Equity firm for the Kitchen and Electronics portfolios
 Increased EBITA on Housewares/Kitchen Business by 3% by modifying select pricing programs to leading customers

Keurig Green Mountain, Inc. February 2010   September 2015
Keurig Green Mountain is a +$4B consumer goods company specializing in personal brewing systems and single serve beverages. Keurig created a new category which revolutionized at-home and out-of-home coffee and hot beverage consumption in the United States. In March of 2016, Keurig Green Mountain, Inc. was acquired by JAB- led private investor group for $14B.

Sales Vice President, Target Team   Burlington, MA / Minneapolis, MN March 2015   September 2015
Managed team of 10 people out of Boston MA Keurig HQ office and MN based Target Customer Focus Team hub. Team of cross functional professionals comprised of Sales Directors, Sales Managers, Sales Analysts, Customer Marketers, Demand Planners, Logistics Managers and Category Managers. Guided trade spend and was accountable for multiple account P&L s with revenue responsibility of $200 million.
 Drove Target sales growth for 2 quarters vs. plan: +5% Brewers (TTL Company -18%), +10% Beverages, +15% Accessories
 Strengthened forecasting call to deliver top 3 highest WMAPE accuracy in company
 Negotiated with Senior Buyer for full page launch ad for new K200 brewer, leading to +21% increase vs. prior year

Sales Vice President, Department Specialty Team   Burlington, MA December 2012   March 2015
Managed team of 12 cross functional professionals comprised of Sales Directors, Sales Managers, Sales Analysts, Customer Marketers, Demand Planners, Logistics Managers and Category Managers. Guided trade spend and was accountable for multiple account P&L s with revenue responsibility of $500 million. Primary account responsibilities included Bed Bath & Beyond, Target, Kohl s, Belk, BonTon, Macy s and Bloomindales.
 Turned Bed Bath & Beyond business trends from -8.2% to +4.6% by negotiating and aligning with Bed Bath & Beyond and Keurig Green Mountain s senior management teams on a 9-month promotional strategy and joint business plan
 Implemented joint business planning process with Bed Bath & Beyond, leveraging exclusive brands and SKUs that contributed to +25% POS turnaround
 Boosted Kohl s business to be #1 brewer account throughout entire company through the creation of a comprehensive joint business plan with the customer and Keurig. Achieved a +4.1% brewer POS increase vs. record setting year and met customer gross margin target
 Created a breakthrough merchandising initiative for Kohl s  Coffee Shop  four years in the making, attributing to a record setting year performance of $230mm Retail sales +7% vs. prior year
 Developed department specialty channel K-Cup portion pack/value pack, differentiating accounts from food, drug, and mass businesses
 Spearheaded value pack strategy for Department Specialty Channel, leading to mitigated share erosion of portion pack share for total channel and increased shares of Green Mountain brands
 Promoted 6 of 12 team members as the leader with over 92% retention rate

Enterprise Business Process Lead   Reading, MA February 2012   December 2012
Led cross functional team of 20+ corporate associates and a PeopleSoft IT consultant to create, change and institute demand and supply planning processes across all Green Mountain Coffee companies; processes led to decreased obsolescence of finished goods, defined KPI s and improved forecast accuracy
 Created the vision, strategy, and project management for Forecasting and Supply Planning to support the total company ERP implementation
 Provided gate review presentations and process recommendations to Senior Leadership steering committee (CEO/CFO/CIO/Presidents)

Director of Sales Planning & Demand Planning   Reading, MA February 2010   February 2012
Created Headquarter and Customer Focus Demand Planning Team; recruited, hired, and trained 10 demand planners 7 managers, 3 analysts. Developed critical business processes including S&OP process for Keurig Green Mountain and Green Mountain Coffee Roasters, Key Account Planning template and ELT Business Update Dashboard which led to reduced obsolescence, improved fill rates and reliable annual operating plans
 Developed predictable 2011 Annual Operating Plan with President/GM and Demand Planning team; accurately projected financial and demand plans that led to +47% growth vs. prior year brewers, +74% growth vs. prior year beverages, and +38% growth vs. prior year accessories
 Developed new demand planning process; created formalized calendar, monthly meetings with key stakeholders and senior sales leaders, and KPI metrics which led to improved demand planning attainment and accuracy
 Led entire K-Cup packaging change to  nested  packaging that provided significant company cost savings without disruption to sales or service levels
 Mentored and developed team members, leading to promotions for 4 demand planners and Sales Planning Manager
 Received Sales Leadership Award (May 2011)
 Origins Trip Recipient (January 2012)

Johnson & Johnson February 2006   February 2010
Customer Business Manager, Analgesics, CVS   Cumberland, RI (February 2007   February 2010)
Trade Marketing Manager   Skillman, NJ (February 2006   February 2007)

The Gillette Company June 1996   February 2006
Sales Planning Manager   Boston, MA (June 2005   February 2006)
Broker Manager   Boston, MA (May 2004   June 2005)
Team Leader, Customer Support   Boston, MA (March 2003   May 2004)
Finished Goods Planner   Boston, MA (September 2000   March 2003)
Senior Planner, Customer Support - Boston, MA (October 1999   September 2000)
Material Master Analyst   Boston, MA (January 1999   October 1999)
Order Management Representative   Boston, MA (September 1997   January 1999)
Retail Sales Representative   Buffalo, NY (June 1996   September 1997)

Filene s, May Department Stores August 1992   June 1996
Area Sales Manager / Assistant Buyer   Peabody, MA

Unilever   Chesebrough-Ponds July 1990   August 1992
Key Account Manager   Rochester, NY

EDUCATION:
Boston College School of Arts and Sciences   Chestnut Hill, MA May 1990
Bachelor of Arts

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