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Click here or scroll down to respond to this candidate Candidate's Name
E-Mail:EMAIL AVAILABLE / EMAIL AVAILABLE
Phone: PHONE NUMBER AVAILABLE
SENIOR LEVEL PROFESSIONAL
Achievement driven professional targeting senior level assignments in Business Development /
Strategic Planning / Client Relationship Management with a leading organization of repute
preferably in
Target Location: Mumbai
CORE COMPETENCIES P R O F I L E S U M M A RY
Strategic Business Planning
A competent professional with over 19 years of experience in Sales
Business Development
& Marketing, Business Development, Channel Management
Channel Management
Previously associated with Shree SantKripa Appliances Pvt.
Client Relationship Management Ltd. (Syska Gadget Secure), Tamil Nadu as State Head
Profit Center Operations Comprehensive exposure in managing business operations through
Distribution Operations business development procedures, winning sales & marketing
strategies, channel / distribution standards and guidelines
Budgeting & Cost Control
Experience of operating each of the designated franchisees /
Process Management
territories / clusters as a separate profit centre
Liaison & Coordination
Resourceful in streamlining operations of the product teams and
Team Management
various service groups for confirming effective delivery of
A C A D E M I C D E TA I L S solutions keeping in consideration the pre-discussed parameters
for different segments as well as ensuring consistent
MBA in Marketing from Pune
achievement of the marketing targets
University in 1999
Skilled in managing activities for entire life cycle of the introduction
B.Sc. in Zoology from Bombay
of new retail brands including product type & quality assessment,
University in 1992
pricing strategy, trade & consumer promotions (seminars,
presentations and so on)
High integrity & energetic leader with proven capability in quality
assurance and product development to deliver quality services to
clients / customers
N O TA B L E A C C O M P L I S H M E N T S
At ICICI Bank Ltd.
Supervised sales of Commercial Vehicle and Construction Equipment Loans in Mumbai
Advanced market from negligible presence to reach an average value of INR 100 Crores
annually
At ICICI Bank State Head Debt Services
Reduced flaws in the collection process of products like Home Loan, Auto Loans, Two Wheeler
Loans, Commercial Vehicle Loans, Construction Equipment Loans, and so on
Directed team of 2 Area Managers,14 Collection Managers, 23 Collection Executives and 18
Collection Agencies across Madhya Pradesh
Maintained 43 locations in Madhya Pradesh having a portfolio with a net book size of INR 400
Crores and improved collections from an average of INR 70 Crores to about INR 120 Crores
annually
Single - handedly controlled average audit and compliance rating of all the branches in Madhya
Pradesh
Expanded the collections from INR 30 Cores per month to INR 80 Cores per month in 14
months
Reduced the delinquency from 12% to 4%
At Rouse India Pvt. Ltd.
Executed market research and surveys of products for majors like GSK UK, Pfizer USA, British
American Tobacco and supervised team of 6 on-roll employees & outsourcing agencies
Formulated the brand protection and Intellectual Property Rights (IPR) assignments across India
and implemented operations in Western India covering states of Maharashtra, Gujarat, Goa,
Chattisgarh and Madhya Pradesh.
Established an effective network of people in various government agencies like Police, FDA and
Trademarks Registry
Generated revenue with constant growth year-on-year
At Joyco India Ltd.
Launched the brands such as Donald, Mickey &Aqtimint and international brand PIM-POM
Undertook various promotional activities like keeping stalls in exhibitions, organized other activities to
hype up brand saliency
Contributed 50% sale of territory to the Maharashtra sale and managed the Pune, Kolhapur
wholesale known as the domain of wholesale market in Maharashtra
At Nestle India Ltd.
Recorded substantial business growth by 40% especially in the Chocolate Division
Increased the reach of the products by adding new outlets
O R G A N I S AT I O N A L E X P E R I E N C E
Jul16 Nov16 withShree SantKripa Appliances Pvt. Ltd. (Syska Gadget Secure), Tamil
Nadu as State Head
Key Result Area:
Conceptualised and executed innovative promotions to enhance brand visibility and a suitable
media plan, in coordination with the marketing team and external agencies
Created periodic sales reports to identify trends and safeguarded stores were on thecorrect growth
curve; developed sales department budget, determined appropriate staffing levels and ascertained ideal
marketing expenditures
Revamped pricing strategy, implemented effective promotional strategies, trained a high-
performance sales team and helped boost corporate image
Recognised the most appropriate sales channels to sell company products and services by
developing a methodology to determine the best routes-to-market
Establishedan alternate distribution channel for companys products including signing up of
Regional Distributors, City Distributors and Retailers
Enhanced customer shopping experience by educating customers on usage of devices and
applications
Improved distributors sale as well companys profitability through customer conversion
Highlights:
Crafted a channel program that increased the number of dealers from 48 to over 74
Built a continuous revenue growth for division every month from INR 22 Lakhs to INR 68
Lakhs
Improved15% of sales through channel and attained 8 10 % higher margin than the industry
average
Aug15 May16 withAbbott India Ltd., Mumbai as Business Manager
Key Result Areas:
Enhanced the partner business readiness process through the formation and leadership of a
virtual team that industrialised business requirements, coordinated system testing, designed and
delivered partner training
Operated team of 8 ABMs, 14 ASEs and 72 ISRs for promotions
Designed, implemented and monitored strategically focused sales plans that created advantage
for both the company and business partners
Guided team members and new joinees about sales method and process to ensure smooth
transmission in the team
Highlights:
Conducted sales for OTC range of products for West covering Maharashtra, Mumbai, Goa,
Gujarat, Madhya Pradesh
and Chattisgarh
Worked closely with top-tier channel partners on custom marketing programs that resulted in
revenue enhancement from INR 38 Lakhs to INR 92 Lakhs
Administered the companys go-to-market strategy for exceptional results via channel
management; maintained over 7% gross profit levels to the company
Jan13 Aug15 with HCL Infosystems Ltd., Mumbai as Regional Manager (Field Force)
Key Result Areas:
Established and drove sales strategy, set goals for distributors, planned for sell-in and sell-outs
Coordinated with Sales Team, Product Team, Distributors, Marketing Team and so on for even
running of business in the regions of Maharashtra, Gujarat, Madhya Pradesh, Chattisgarh and
Goa
Engaged in field force agency deliverables consisting of 1 Programme Manager, 2 Associate
Programme Managers, 3 Agency HR execs., and various admin and supply chain team members
Structured sales capabilities of the team in close synchronisation with Nokia Academy &
Classroom Trainers through a team of 34 Route Trainers and 8 Academy Trainers
Highlights:
Handled field force team of 1200+ Promoters, 46 ASMs & 8 Field Force Heads for promotion
and sale of Nokia / Microsoft handsets, accessories and services culminating in business of over
INR 400 Crores annually
Took over the region when the annual turnover through the Field Force Channel was INR 280
Croresaugmented the same to INR 400 Crores in 2 years
PREVIOUS EXPERIENCE
Aug12 Dec12 with BARDAI GROUP ,Mumbai, as Consultant
Nov09 Jul12 with ICICI Bank Ltd., Mumbai as Relationship / Sales Manager
Jan08 Oct09 with ICICI Bank State Head Debt Services, Indore
Growth Path:
Jan08 Apr09 as Area Collection Manager
May09 Oct09 as State Head Collections
Sep01 Jan08 with Rouse India Pvt. Ltd., Mumbai as Branch Manager
Jul99 Aug01 with Joyco India Ltd., Pune as Senior Territory Sales Incharge
Aug96 Aug97 with Joyco India Ltd., Mumbai as Territory Sales Incharge
Apr95 Dec95 with Nestle India Ltd., Mangalore as Sales Officer
IT S K I L L S
MS Office (Word, Excel, and PowerPoint)
P E R S O N A L D E TA I L S
21st September 1970
Date of Birth:
Languages Known: Malayalam, Hindi, English, Marathi, Tamil and Gujarati
Mailing Address: B-101/102, Daiwik Apartments, Evershine City, Vasai (E), District Thane, Maharashtra 401208
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